TOUCHY. FEELY. In this day and age, it’s nice to know some people still believe in the printing process. Paper vs. Electronic. As an old school gal, I’ve always found comfort in holding the printed piece. The feel of the paper, the smell of the inks fresh off the press, not having to search through… Continue reading…
“…HUMANS ARE SO GOOD AT VISUALIZING THE WORLD WE LIVE IN….WE NEVER REALLY SEE WHAT’S THERE.” Say Whaaaaaaaaaat??!!!?? ….. Is that some kind of ‘can’t see the forest for the trees?’ metaphor? Actually, no. During my recent and on-going research, while learning more about color behavioral affects on humans as well as the technical aspects… Continue reading…
ADVERTISING CAREERS CAN BE SO SEXY. THE LURE OF LIFE-LONG LEARNING, CHALLENGES TO HURDLE, THE SIZZLE OF A PITCH, THE ADORATION OF RAVING CLIENTS…ah, before you know it you are in love. However, this dynamic seducer is no easy lover. The rules change all of the time and keeping up means staying ahead of the… Continue reading…
A BUSINESS’ WEB SITE IS OFTEN THEIR INITIAL POINT OF CONTACT WITH NEW CUSTOMERS. For this reason, it is vital for the site to be continuously up to date with useful information. As anyone who has ever tried to maintain a website knows, this is not as easy as it sounds. Many times, website updates… Continue reading…
THIS ARTICLE TALKS ABOUT THE IMPORTANCE OF THE CREATIVE CLASS in developing thriving communities, and includes a discussion of what it takes to truly “connect” and retain young talent (YPs) in a region. (Article first APPEARED IN THE AUGUST 2008 ISSUE OF “SPACECOAST BUSINESS”.) “Now it is the intrinsically human ability to create new ideas,… Continue reading…
ACCORDING TO A POST ON WWW.DESIGNOBSERVER.COM, BARACK OBAMA DID NOT ORIGINALLY LIKE HIS LOGO—a sun rising over a field in the shape of an O, symbolizing hope and opportunity—because he thought it looked too polished and corporate. Not to worry, Obama, there is an underground Fairey spreading HOPE and keeping things real. The Giant… Continue reading…
EVERY NOW AND THEN, I LIKE TO PRETEND THAT I’M NOT IN THE ADVERTISING INDUSTRY, AND SEE WHAT TYPES OF MARKETING WORKS FOR ME. Recently, life provided me with the perfect opportunity to do just this, as I am remodeling two bathrooms in my house. I always receive the requisite ad flyers in my mailbox… Continue reading…
AS SOME OF YOU KNOW, ONE OF MY HOBBIES IS COMMUNITY THEATER. SOMETIMES WE GET TO DO A BIT OF GOOD WHILE WE HAVE FUN… HERE’S AN ARTICLE FROM FLORIDA TODAY… Community theater actors band together to raise money for fire victims There’s always been a bit of rivalry among the community theaters in Brevard…. Continue reading…
EVERYWHERE YOU GO THERE SEEMS TO BE RENEWED ATTENTION TO CUSTOMER SERVICE. That makes sense always, but in a down economy, even more so. Managers and leaders are sorely aware of the competition for the dollar. Beyond loss of discretionary income, there are additional depressive spending attitudes. Food prices are up. Gas prices are through… Continue reading…
I’M GOING TO BE SHARING A SERIES OF ARTICLES I WROTE WHEN I WAS A CONTRIBUTING EDITOR FOR VIDEOMAKER MAGAZINE. These articles are still available on the magazine’s website and I’ll provide a link, but I’ll also be adding a preface to each one and include an update, if one is needed. Often, the material… Continue reading…