Archive for the ‘Pattern Recognition’ category

Unveiling the Beauty of Statistics

At Brandt Ronat and Company we are often tasked with presenting data in a compelling manner, so we’re always on the lookout for new programs, methods and designs to inspire these visualizations. One such thing is Gapminder’s Trendalyzer. The Trendalyzer is an extremely powerful tool for understanding the world through a variety of indicators… Continue reading…

The Full Monty at Melbourne Civic Theatre

Linda and I attended a performance of THE FULL MONTY at Melbourne Civic Theatre last weekend. It was extremely well done and we recommend it highly. There is some adult language and naturally there is some skin on display (it is a play about guys stripping, after all), but don’t let that deter you. MCT… Continue reading…

THE ART OF COOKING WORDS, Part I

p>BUILDING GREAT, FOCUSED CONTENT TOGETHER By Linda Brandt, brandt ronat + company (b r + c) Positioning or re-positioning statements, visions and such, are important considerations developed in boardrooms or offices, with organization leaders, for better or worse. And it is a very important act, of course, for any organization; but when it remains there… Continue reading…

Creating a Healthcare Social Media Marketing Plan

A good friend of mine recently had a lightbulb moment, where she proclaimed, “I realized social media marketing isn’t any different than traditional marketing. You still need a plan, it’s just a different method of delivery.” I could have hugged her! That’s a key point that many people miss—and who can blame them? With all… Continue reading…

Starbucks Goes Native

Starbucks recently revealed that they’re retooling several stores in the style of an independent coffeehouse. Little changes like serving alcohol, hosting live performances…and removal of all connections with Starbucks. That’s right, the most successful coffee chain in history is voluntarily unbranding three locations, with more to come if this limited test works. It’s not as… Continue reading…

Hospital Websites – Getting Back to Basics

When talking about Web 2.0, conversation is sprinkled with words and phrases that didn’t even exist 5-10 years ago—SEO, RSS feeds, blog posts, Twitter feeds—the list can go on. In this age of information, now more than ever, hospital websites need guard against getting sucked in by all the bells and whistles of new technology… Continue reading…

New Options for Google Search

Google has added some of the tools that have been in beta testing to their main search page. None of these tools are perfect or do all the work for you, but they do provide alternative ways of organizing results that make it easier to find both what you’re looking for and content related to… Continue reading…

Get that unpublished book out of the drawer

HERE’S A WEBSITE THAT IS ATTEMPTING TO HOOK UP READERS WITH WRITERS. It’s called SCRIBd.com and if you want to see how your writing is received by potential readers, here’s your chance. Here’s the significance (IMHO): —Trying to do for text what YouTube did for video. —Another example of how the distribution of information is… Continue reading…

Social Media Eases Hospital Crisis Communication

THE ABILITY TO COMMUNICATE QUICKLY DURING A CRISIS IS A NECESSITY FOR HEALTHCARE ORGANIZATIONS. As social media quickly gains critical mass in the marketplace, healthcare organizations are reaching out to their audiences to talk to them where they naturally congregate. An article from “Health Leaders Media” covers how Innovis Health, a hospital in Fargo, SD,… Continue reading…

Linda Brandt featured in Space Coast Business magazine

THERE IS NO DOUBT THAT LINDA HAS BECOME A FORCE in the business community of Brevard County over the years. Here’s your chance to read a little of her history and find out a few personal details that may surprise you.