b r + c is quite different than the average “agency.” We are not just an advertising agency. We are not just a design firm. We are a brand identification, brand development, brand nurturing firm with a capacity for targeting creative of great impact. Our approach relies on the ability to provide and review research, analyze in a meaningful way and develop the words and the visual messages that resonate. It is a pinpoint kind of development that puts the thinking up front and eliminates much wasted work.
Capabilities include brand/communications analysis, brand positioning, strategy development, message development, design and creative development, art and multimedia production; tactical execution supporting traditional and non-traditional media;and paced, effective multi-pronged launch or roll-out. And:
- analytical creative (our signature phrase for grounded, evidence-based inspiration for design)
- planning for earned media (tactical platforms, topic development, pacing and exploiting)
- social and viral strategies and actions (example: Cultural Marketing Initiative)
- event and symposium promotion/recruitment
- building collaborative frameworks to form shared agendas, maximize budgets and meet missions.