MORE ISN’T ALWAYS BETTER PROVES THE RESEARCH IN THIS STUDY … A MUST READ FOR RETAILERS, HOTELIERS & GIFT-GIVERS EVERYWHERE. Through many research scenarios with different premises, the answer remains surprisingly the same: Pairing valuable offers with minimally worthwhile extras may not be your best path. It may seem like sweetening the deal is simply a good… Continue reading…
After careful review and consideration, pouring over hours of portfolio items from 2011, we have come to a consensus (in a landslide) that the Community Credit Union REMIX campaign is by far the best of the year. The REMIX campaign for Community Credit Union of Florida has an “indie” vibe, a… Continue reading…
Now, I try not to draw ‘lines in the sand’ because I’ll probably end up eating my words, but I would really like to fight the good fight for this one. Consider this: we as consumers get unsolicited (postal) mail daily, yet this is a universally accepted form of marketing, but, if I were to… Continue reading…
Newspaper’s gift fund ‘deserves our ongoing support’ “We help companies, communities, organizations, agencies and coalitions communicate better,” Linda Brandt said. Brandt believes FLORIDA TODAY’s Reaching Out Holiday Fund not only effectively communicates the need to help local children, but also delivers as expected, so she makes a point to give each year. “This is a… Continue reading…