VIDEO STORY TELLING:  The Kinderoo school’s philosophy of early education, its unique physical attributes and the teaching staff’s support for students and their families required as a primary proof of concept and illustration, a comprehensive video strategy.

Video capture of children at play and interviews with parents and teachers helped us show the level of respect for the child’s individual differences, interests, stages of development , and the communications pathways between teachers and students, student to student and including families in the child’s progress.

The result is a peek inside a successful laboratory of early childhood learning—visual storytelling that helps to share the advantages and opportunities Kinderoo Children’s Academy offers to honor and celebrate and support the unique gifts of each child.

Art & Algorithms was a labor of community love, but for strong economic development purposes.

Other cities in the world have used arts and culture as a catalyst to help regenerate communities or to stimulate tourism, benefiting both the visitors and the local economy.

GOAL SETTING
This digital arts event reached younger age groups than traditionally have been attracted to arts festivals in this region. One of the goals was to provide a growing portrait of the area as welcoming and exciting for young professionals in the technical, digital arts to help create a healthy talent pipeline.

In the first year, we were successful in reaching balanced inquiry across the following three important Facebook demos:

18-24 22.21%
25-34 26.22%
35-44 20.61%

As percent of audience, this 69.04% engagement rate across the 18-44 demographic, represents 34.7% increase. In the coveted 18-34 age group, the reach represents more than 140% increase of interest by this age group for arts festival events, over traditional arts/recent history of festival events.

BENCHMARKS
Art & Algorithms has benchmarks, including Ars Electronica, which is a European festival in the digital arts, which grew from a startup festival event to a contemporary digital arts engine, and boasts a center of excellence, year-round projects on the edges of the latest digital thinking, and a robust attendance both for the festival and year round at the center. Additionally, this festival garners a large group of media and bloggers in digital development and it serves as a model for development locally/regionally for this leverage event.

PARTNERS
Art & Algorithms was a collaborative effort presented by Greater Titusville Renaissance in association with the Titusville Area Chamber of Commerce, Brevard Cultural Alliance and the City of Titusville Florida. Sponsored by Waste Management, Space Coast Office of Tourism, Parrish Medical Center, Bright House Networks, Florida Today Communications, Kennedy Center Visitors Complex and many more partners, including Brandt Ronat. Monster Media, Delaware North Companies, Brevard Public Schools and Florida Institute of Technology.

SUMMARY

Art & Algorithms was the incubation of a smart strategy with multiple paybacks, and it was understood by the producing group as an undertaking of great potential value but would equire incubation and investment of time and expertise. The festival continued for a couple of annual iterations. An interruption, however, by a hurricane threat cancelling the festival, and the subsequent loss of community will, ended the endeavor.

Those of us who worked to bring this festival to Titusville on the Space Coast of Florida understand that the premise is sound, and the value to community is high. Ars Electronica in Lintz, Austria, has reaped the rewards of such an incubation and investment, now world renown for its annual festival event, its Grand Prix prizes, the Ars Electronica Center, FutureLab, Deep Space 8K, research, residencies and more. To study this benchmark: https://ars.electronica.art/news/en/

Art & Algorithms preceded Orlando’s Creative City Project event called Immerse, which includes within its current producing group one of our key contributors. Artists and digital producers from around the world are still counted as friends.

Notable Achievements:

Residential Real Estate/Marketing:
We have provided complex mapping and graphic visualization of the ever-expanding Viera community for 20+ years, from a then small and promising development to today’s high ranked Master Planned Community, as the footprint, the neighborhoods and the offers evolve.
 

App Development:

With Viera’s incredible growth, Google and Apple maps often can’t keep up, so we created an APP called Explore Viera, predominantly supporting residential sales, helping people review the breadth of options and price points, and find their way to neighborhoods in Viera.
 
 
 

 
Out of Home Advertising/Point of Sale and Advertising Campaigns:

Created campaigns to market Viera as a premier community, showcasing residential offerings, community amenities, and TVC’s merchant builder partnerships. emphasizing its high quality of life and regional value propositions.

See website at VIERA.com
 

Business Segment Branding:

• Supported the launch of Duran Golf Club, a premier golf destination for residents and visitors.

• Collaborated on the branding and launch of Viera Hospital (a Health First facility) and Viera Pro-Health & Fitness, both critical community assets enhancing Viera’s quality of life.

• Supported the introduction of multiple new neighborhoods, new shopping districts, new hotels, new schools, parks and the introduction of major community events

• Showcased Commercial Real Estate division investment objectives, for properties and districts.
 

Results:

• Helped Viera achieve well-earned recognition across multiple achievements and timeframes of development

• Successfully launched multiple residential communities, driving significant interest and sales across diverse demographic groups.

• Enhanced community brand awareness and engagement through integrated marketing strategies and cutting-edge tools.

• Delivered measurable outcomes in multiple campaigns
 

We continue to support the growth and development of Viera on the Space Coast of Florida, branding, mapping, advertising, commercial and residential real estate objectives and community event and engagement activities, over a growth period that now ranks Viera as one of the Top Best-selling Master Planned Communities in the U.S.

Titusville Area Chamber of Commerce
and City of Titusville

Since 2015, Brandt Ronat + Co has been instrumental in branding, marketing, and promoting the region (near Kennedy Space Center) under the “Launch From Here” campaign. This initiative has significantly impacted tourism, economic development, and community engagement in Titusville and North Brevard County.

Adoption and Community Engagement Success Story: Envisioned in Titusville Area Chamber of Commerce, the Titusville Launch From Here brand can now be seen in City signage and wayfinding, mapping for the Downtown CRA district and in historic signage as well as new monument signs welcoming people to the City. Titusville branding, created by Brandt Ronat, can be seen at key kiosk locations in parks, on the City website, the Chamber website, extending to social channels and promotional collateral, including a comprehensive video library (note: this will need a link).

WHY THIS MATTERS:
· Expanded community recognition and adoption of the Titusville brand and Launch From Here tagline across multiple campaigns, initiatives, timeframes and partners.

· Strengthened tourism by emphasizing Titusville’s unique qualities as a destination for outdoor activities, arts, and innovation.

· Supported economic development through targeted messaging, boosting local engagement and external investments.

·Exemplifies Brandt Ronat + Co.’s ability to develop and sustain truly inspired and impactful, multi-faceted branding and economic development campaigns.

·Demonstrate our expertise in creating cohesive strategies that unite stakeholders, enhance community identity, and drive measurable outcomes.

Additionally, the 211 line—readily accepted as part of the infrastructure of community support—is not so routinely understood to be led by a group of dedicated professionals and volunteers, who have an incredible database of local linkages and grounded relationships that make the connection to the right help in the right time and place actually happen.

ANALYTICAL CREATIVE:

Our 211 Brevard rebranding process illustrates a focus on collaboration/engagement with leaders, review of existing communications practices and opportunities, and a study of best practices from around the nation as benchmarks for integration and action:
• DIAGNOSTICS / ANALYSIS
• STAKEHOLDER ENGAGEMENT / STRATEGY PLANNING
• STRATEGIC INTERSECTION / REBRAND RATIONALES & RECOMMENDATIONS
• MODEL DEVELOPMENT / APPLICATION/CORE BUILDOUT
• WEBSITE REVAMP / CAMPAIGN LAUNCH
• REPORTING / NEXT STEPS ACTIONS TO ENSURE SUSTAINABILITY

TIMING:

Timing was perfect for rebranding the organization and the appropriate time to illustrate value of the organization, reminding all that the help they depend on also depends on them to be part of a community of support and action.

The new look/new content, new hub site and other actions across the scope of partner support provided that opportunity to repeat the values, inroads, work efforts and successes of a 211 Brevard network of support, while providing core assets for continuing development by the 211 Brevard team.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

Florida’s i2 Accelerator was launched in early 2011 to provide promising technology companies in Florida accelerated access to industry and capital. Since launching the i2 program, over 150 companies have participated, with 34 companies selected to participate in the i2 Showcase. i2 has quickly grown into a “front door” for growth-based technology companies to identify and access the rich array of technology entrepreneurship resources, industry partners, and investors that are located throughout Florida.

The cornerstone partners are the TRDA Business Innovation Center, Startup America, and Space Florida.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

SITUATION
The hospital system was facing a major change in the competitive market, regionally. We helped them build a strategy based on brand values relevant to the communities they serve.

Hospital de la Concepción in San Germán, Puerto Rico, has a long and proud history of healing, operating nearly without interruption since 1511. A new facility, new capabilities and an increasingly complex and competitive regional healthcare market made it necessary to embrace marketing in a much more strategic way.

Hospital administration worked through a consultant who recommended Brandt Ronat + Company as one of three good choices. We were elected, based on our rapport with the hospital leaders, our focus on core strategy building values, our proven ability to nurture brand and our willingness to teach marketing strategic values to an internal marketing support team appointed by the CEO.

The effort involved beginning at ground zero to build a program that would be relevant to them and the communities they serve. For Brandt Ronat that meant starting at the diagnostic level, analyzing existing factors and needs, determining overall strategies, presenting tactics, setting goals in phases and helping them execute on a priority basis.

THE RESULTS
Two Brand Development Tracking Surveys revealed:
> Overwhelmingly POSITIVE RESPONSE OF 98% to ads for all groups (patients, visitors, medical staff, and support personnel)
> RESPONSE TO LANGUAGE in the ads is overwhelmingly positive through all groups (99% patients, 98% employees)
> 93% of those responding think we have done a good job REFLECTING THE IMAGE OF THE HOSPITAL, which was one our main goals
> GREAT RECALL RATE and very positive view of the LANGUAGE and IMAGERY used in the ads
> Employees that are very proud of the ADVERTISING THAT REFLECTS THEM

SUCCESSFUL INTRODUCTION of New Revenue Center
Cath Lab Launch MET AND EXCEEDED MONTHLY GOAL for scheduled procedures BY 180% IN ITS FIRST MONTH

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’