Art & Algorithms was a labor of community love, but for strong economic development purposes.

Other cities in the world have used arts and culture as a catalyst to help regenerate communities or to stimulate tourism, benefiting both the visitors and the local economy.

GOAL SETTING
This digital arts event reached younger age groups than traditionally have been attracted to arts festivals in this region. One of the goals was to provide a growing portrait of the area as welcoming and exciting for young professionals in the technical, digital arts to help create a healthy talent pipeline.

In the first year, we were successful in reaching balanced inquiry across the following three important Facebook demos:

18-24 22.21%
25-34 26.22%
35-44 20.61%

As percent of audience, this 69.04% engagement rate across the 18-44 demographic, represents 34.7% increase. In the coveted 18-34 age group, the reach represents more than 140% increase of interest by this age group for arts festival events, over traditional arts/recent history of festival events.

BENCHMARKS
Art & Algorithms has benchmarks, including Ars Electronica, which is a European festival in the digital arts, which grew from a startup festival event to a contemporary digital arts engine, and boasts a center of excellence, year-round projects on the edges of the latest digital thinking, and a robust attendance both for the festival and year round at the center. Additionally, this festival garners a large group of media and bloggers in digital development and it serves as a model for development locally/regionally for this leverage event.

PARTNERS
Art & Algorithms was a collaborative effort presented by Greater Titusville Renaissance in association with the Titusville Area Chamber of Commerce, Brevard Cultural Alliance and the City of Titusville Florida. Sponsored by Waste Management, Space Coast Office of Tourism, Parrish Medical Center, Bright House Networks, Florida Today Communications, Kennedy Center Visitors Complex and many more partners, including Brandt Ronat. Monster Media, Delaware North Companies, Brevard Public Schools and Florida Institute of Technology.

SUMMARY

Art & Algorithms was the incubation of a smart strategy with multiple paybacks, and it was understood by the producing group as an undertaking of great potential value but would equire incubation and investment of time and expertise. The festival continued for a couple of annual iterations. An interruption, however, by a hurricane threat cancelling the festival, and the subsequent loss of community will, ended the endeavor.

Those of us who worked to bring this festival to Titusville on the Space Coast of Florida understand that the premise is sound, and the value to community is high. Ars Electronica in Lintz, Austria, has reaped the rewards of such an incubation and investment, now world renown for its annual festival event, its Grand Prix prizes, the Ars Electronica Center, FutureLab, Deep Space 8K, research, residencies and more. To study this benchmark: https://ars.electronica.art/news/en/

Art & Algorithms preceded Orlando’s Creative City Project event called Immerse, which includes within its current producing group one of our key contributors. Artists and digital producers from around the world are still counted as friends.

Titusville Area Chamber of Commerce
and City of Titusville

Since 2015, Brandt Ronat + Co has been instrumental in branding, marketing, and promoting the region (near Kennedy Space Center) under the “Launch From Here” campaign. This initiative has significantly impacted tourism, economic development, and community engagement in Titusville and North Brevard County.

Adoption and Community Engagement Success Story: Envisioned in Titusville Area Chamber of Commerce, the Titusville Launch From Here brand can now be seen in City signage and wayfinding, mapping for the Downtown CRA district and in historic signage as well as new monument signs welcoming people to the City. Titusville branding, created by Brandt Ronat, can be seen at key kiosk locations in parks, on the City website, the Chamber website, extending to social channels and promotional collateral, including a comprehensive video library (note: this will need a link).

WHY THIS MATTERS:
· Expanded community recognition and adoption of the Titusville brand and Launch From Here tagline across multiple campaigns, initiatives, timeframes and partners.

· Strengthened tourism by emphasizing Titusville’s unique qualities as a destination for outdoor activities, arts, and innovation.

· Supported economic development through targeted messaging, boosting local engagement and external investments.

·Exemplifies Brandt Ronat + Co.’s ability to develop and sustain truly inspired and impactful, multi-faceted branding and economic development campaigns.

·Demonstrate our expertise in creating cohesive strategies that unite stakeholders, enhance community identity, and drive measurable outcomes.

brandt ronat + company was hired by the EDC of Florida’s Space Coast, to power up, to roll out and to sustain this effort—in coalition building and in executing and pacing the efforts toward meeting the goals of the strategic plan, including marketing goals for new high tech industry, jobs and national commendation.

Project Strategic Plan Articulation, Buy-In and Coalition Building
Audience Regional leadership, key partners, chambers, municipalities, business owners/managers and general citizens of the region.

Focus

Situation The Economic Development Commission of Florida’s Space Coast developed a
strategic plan with significant input from a cross-section of stakeholder leaders; but this still represented a very small constituency in an effort that would require much more to carry it forward—a wide-based truly collaborative initiative crossing lines, including where the abiding attitude was competition, not cooperation.

Results/
Achievements:

We visualized the plan, branded the vision, and created The Journey of Many Steps, bringing together factions that have never cooperated before.

We are showing success in growing the coalition locally, regionally and beyond to make a difference in how we act together to change our county to be more competitive.

We have gained cooperation and commitments because we are working to find ways to make it feasible for all to benefit.

We are poised to build external global marketing campaigns. Growth continues.

How This Applies to You: Building true constituencies—actual working and authentically connected groups—is a methodical, strategic effort. It can take a long time under the best of circumstances. But in our world today, the need is to get our best options in action now, with our most powerful talents, knowledge and influence working in tandem to solve our toughest challenges, together.

We understand cohesive voice, its power and how to grow it.

We know how to take difficult concepts, simplify, communicate and create constituencies with momentum.

Connecting the Dots. This is ongoing, long-term nurturing, based information, community intelligence, responsible, a transparent and accountable strategic platform and on practical tactical actions we can all take together.

It is this kind of effort and this kind of thinking that can truly make a difference to a town, to a county, to a region, to an industry, to a sector,to an effort of scope and complexity.

We are the facilitators envisioning and communicating the way forward.
We are creatives visualizing the way forward.
We are well suited to this kind of challenge.
It is finding you where you are and pushing the envelope—to where you realistically can be—using planning, cooperation, collaboration, communication, branding visioning and execution leadership.

The EDC of Florida's Space Coast is a public-private partnership designed to serve Brevard County. The primary work of the EDC is to attract new businesses to the area and to retain Brevard's existing industry through marketing, positioning, policy and consulting efforts. Supporting priorities include creating a more competitive business environment and attaining a notable commendation positioning Brevard as community of distinction through press recognition.

The EDC represents 16 municipalities, 22 proclamation partners, an executive committee of 36 local leaders, a board of 128, an investor base of 191 companies and a staff of 15.

Brandt Ronat + Company
Marketing | Advertising ‘Communicate Better’
Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’
Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

The Economic Development Commission of Florida’s Space Coast developed the plan with significant input from a cross-section of stakeholder leaders; but this still represented a very small constituency in an effort that would require much more to carry it forward—a wide-based truly collaborative initiative crossing lines, including where the abiding attitude was competition, not cooperation.

The Strategy:
Conceive and execute A PACED ROLLOUT, a series of community introductions, AUTHENTICALLY GROWING THE CIRCLES OF INFLUENCE.
Create core groups and grow them through natural connections, expanding circles like a pebble thrown in a pond. Simplify, communicate and TEACH TENETS of the plan so DIALOGUE EASILY OCCURS and all serve as ambassadors for the effort—teach others, reach others.

Always illustrate MUTUAL BENEFIT, based on business development, marketing communications and community improvement efforts to BECOME MORE COMPETITIVE.

The Results:
BUILDING TRUE CONSTITUENCIES—actual working and authentically connected groups—is a methodical, strategic effort. It can take a long time under the best of circumstances.

But in our world today, the need is to get our best options in action now, with our most powerful talents, knowledge and influence working in tandem TO SOLVE OUR TOUGHEST CHALLENGES, TOGETHER.

We understand COHESIVE VOICE, its power and how to grow it. We know how to take difficult concepts, simplify, communicate and create constituencies with momentum.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

Florida’s i2 Accelerator was launched in early 2011 to provide promising technology companies in Florida accelerated access to industry and capital. Since launching the i2 program, over 150 companies have participated, with 34 companies selected to participate in the i2 Showcase. i2 has quickly grown into a “front door” for growth-based technology companies to identify and access the rich array of technology entrepreneurship resources, industry partners, and investors that are located throughout Florida.

The cornerstone partners are the TRDA Business Innovation Center, Startup America, and Space Florida.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.