Notable Achievements:
Residential Real Estate/Marketing:
We have provided complex mapping and graphic visualization of the ever-expanding Viera community for 20+ years, from a then small and promising development to today’s high ranked Master Planned Community, as the footprint, the neighborhoods and the offers evolve.
App Development:
With Viera’s incredible growth, Google and Apple maps often can’t keep up, so we created an APP called Explore Viera, predominantly supporting residential sales, helping people review the breadth of options and price points, and find their way to neighborhoods in Viera.
Out of Home Advertising/Point of Sale and Advertising Campaigns:
Created campaigns to market Viera as a premier community, showcasing residential offerings, community amenities, and TVC’s merchant builder partnerships. emphasizing its high quality of life and regional value propositions.
See website at VIERA.com
Business Segment Branding:
• Supported the launch of Duran Golf Club, a premier golf destination for residents and visitors.
• Collaborated on the branding and launch of Viera Hospital (a Health First facility) and Viera Pro-Health & Fitness, both critical community assets enhancing Viera’s quality of life.
• Supported the introduction of multiple new neighborhoods, new shopping districts, new hotels, new schools, parks and the introduction of major community events
• Showcased Commercial Real Estate division investment objectives, for properties and districts.
Results:
• Helped Viera achieve well-earned recognition across multiple achievements and timeframes of development
• Successfully launched multiple residential communities, driving significant interest and sales across diverse demographic groups.
• Enhanced community brand awareness and engagement through integrated marketing strategies and cutting-edge tools.
• Delivered measurable outcomes in multiple campaigns
We continue to support the growth and development of Viera on the Space Coast of Florida, branding, mapping, advertising, commercial and residential real estate objectives and community event and engagement activities, over a growth period that now ranks Viera as one of the Top Best-selling Master Planned Communities in the U.S.
The post Explore Viera first appeared on .]]>
The post Explore Viera first appeared on .]]>
Titusville Area Chamber of Commerce
and City of Titusville
Since 2015, Brandt Ronat + Co has been instrumental in branding, marketing, and promoting the region (near Kennedy Space Center) under the “Launch From Here” campaign. This initiative has significantly impacted tourism, economic development, and community engagement in Titusville and North Brevard County.
Adoption and Community Engagement Success Story: Envisioned in Titusville Area Chamber of Commerce, the Titusville Launch From Here brand can now be seen in City signage and wayfinding, mapping for the Downtown CRA district and in historic signage as well as new monument signs welcoming people to the City. Titusville branding, created by Brandt Ronat, can be seen at key kiosk locations in parks, on the City website, the Chamber website, extending to social channels and promotional collateral, including a comprehensive video library (note: this will need a link).
WHY THIS MATTERS:
· Expanded community recognition and adoption of the Titusville brand and Launch From Here tagline across multiple campaigns, initiatives, timeframes and partners.
· Strengthened tourism by emphasizing Titusville’s unique qualities as a destination for outdoor activities, arts, and innovation.
· Supported economic development through targeted messaging, boosting local engagement and external investments.
·Exemplifies Brandt Ronat + Co.’s ability to develop and sustain truly inspired and impactful, multi-faceted branding and economic development campaigns.
·Demonstrate our expertise in creating cohesive strategies that unite stakeholders, enhance community identity, and drive measurable outcomes.
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Launch From Here Campaign:
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- Developed a comprehensive branding strategy with the tagline evolving into multiple facets: Launch Your Adventures, Launch Your Career, Launch Your Business, Launch Your Family, and Launch Your Dreams.
- The campaign connected Titusville’s unique assets, such as its proximity to space exploration, eco-tourism opportunities, and thriving business environment, to broader regional and national audiences.
Outdoor Recreation and Nature Initiatives:
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- Developed marketing materials and maps and major videos promoting Titusville’s outdoor attractions, including cycling trails, eco-tourism sites, and natural parks.
- Turned these into social campaigns, website content, and shared Reels and Posting assets with partners across the community
- Garnered the support of the Brevard County Tourist Development Council, and their Visit Space Coast team
- Garnered support in major trails and cycling agencies and entities across Florida
The Welcome Center:
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- Collaborated with the City of Titusville Downtown CRA to create a Welcome Center in Titusville.
- Provided the original planning for interior display system for maps, collateral, etc.
- Created display materials for the Welcome Center, including the huge display maps on different subject and options for visitors, printed versions for handout, and digital formats for website and social.
- Created mapping assets and kiosk content for the Downtown CRA.
Collaboration and Adoption:
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- The City of Titusville and other partners officially adopted the “Launch From Here” brand mark, incorporating it across signage, promotional materials, and online platforms.
Art & Algorithms, Ride It Down (Cycling) and Other Annual Events:
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- Collaborated on branding an innovative digital arts festival, “Art & Algorithms,” showcasing the city as a hub for creativity and technology.
- Enhanced regional awareness and community participation through strategic marketing and event-specific branding efforts.
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- Created the “Ride It Down” brand and supported every major cycling event in the history of the trail system. Titusville is an official Florida Trail Town.
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Creating the Customer Experience
The Viera Company brought brandt ronat + co into the process early--with the architects--to infuse a marketing perspective into the creation of the new Home Discovery Center and ensure that decisions would be focused on the full brand experience of buying a home or selling a home, within a busy working environment of both buyers and sellers.
A needs assessment survey to key real estate sales professionals revealed how they worked best and what their customers desired in the buying experience. Armed with the survey results and intimate knowledge of the offerings, brandt ronat + co created custom tools, including a dramatic interactive map which easily allowed sellers to show offerings (or buyer unassisted to learn).
Selling With Technology
The interactive was planned to reveal specific layers of information, such as locations of parks, walking trails and preserves, shopping, schools and churches, healthcare options and current sales options within Viera—answering a number of questions in one spot but allowing for custom navigation based on customer preferences.
The Home Discovery Center needed to be welcoming, of course, but significantly, support the sales process—determining visitor traffic patterns, providing a digital sign-in, leading to the interactive site-plan kiosks and ending in comfortable, restaurant-inspired semi-private seating areas which could accommodate several prospective groupings and make the initial learning process less formal or intimidating.
Through a tour of 70 years of the founding Duda family's history and contributions to Brevard—from farmers and ranchers to city builders—a history room on site illuminates the deep regard for the area and the values that built the community.
Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’
Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.
The post Viera Home Discovery Center: Experiential Design | Master Planned Development | Real Estate | Branding | Florida first appeared on .]]>This initiative branded and positioned their IT division and EMR product along with development of their website, a body of physician testimonials, sales collateral and tradeshow support.
Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’ The post MIMA Technology Solutions Brand, Website and Marketing Collateral Development first appeared on .]]>
The post MIMA Technology Solutions Brand, Website and Marketing Collateral Development first appeared on .]]>Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’
Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.
The post Lunch Money Beach Trash Surf Fishing Club first appeared on .]]>Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’
Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.
The post Viera Builders: Builder Advertising Outreach / Master Planned Development / Real Estate first appeared on .]]>Health First
Health First refocused on mothers and babies and subsequently launched the new Birth Suites (a specially designed, separate entrance) facility at Holmes Regional Medical Center.
Our recommendations and efforts focused in the months preceding launch to ensuring physicians knew of the advent of the new facilities and its offerings, had materials to share with patients prior to birthing facility decisions, and that the Birthing Suites were anticipated.
The Birthing Suites information reaching physicians in the position of recommending one facility vs. another was the heart of the approach.
‘That’s Our New Baby’ theme graphic was the more public celebratory and invitation side of the campaign, and was launched closer to the actual opening date, was in materials that went to physicians groups and offices, and in routine or special other communications vehicles for Health First including news vehicles.
Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’
The post Health First Birth Suites Advertising Positioning and Hospital Campaign Development | Facility Launch first appeared on .]]>
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