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Illustration | https://www.brc60.com Communicate Better Mon, 14 Apr 2025 19:09:48 +0000 en-US hourly 1 Explore Viera https://www.brc60.com/portfolio-item/explore-viera Sun, 13 Apr 2025 11:49:26 +0000 https://www.brc60.com/?p=5674&post_type=brc_portfolio Our comprehensive, long-term collaboration with Viera has spanned residential and commercial sales endeavors, marketing communications, and branding across multiple business segments of The Viera Company.
 

 
 

 

Notable Achievements:

Residential Real Estate/Marketing:
We have provided complex mapping and graphic visualization of the ever-expanding Viera community for 20+ years, from a then small and promising development to today’s high ranked Master Planned Community, as the footprint, the neighborhoods and the offers evolve.
 

 
 

 

App Development:

With Viera’s incredible growth, Google and Apple maps often can’t keep up, so we created an APP called Explore Viera, predominantly supporting residential sales, helping people review the breadth of options and price points, and find their way to neighborhoods in Viera.
 
 
 

 

 
Out of Home Advertising/Point of Sale and Advertising Campaigns:

Created campaigns to market Viera as a premier community, showcasing residential offerings, community amenities, and TVC’s merchant builder partnerships. emphasizing its high quality of life and regional value propositions.

See website at VIERA.com
 

 
 

 

Business Segment Branding:

• Supported the launch of Duran Golf Club, a premier golf destination for residents and visitors.

• Collaborated on the branding and launch of Viera Hospital (a Health First facility) and Viera Pro-Health & Fitness, both critical community assets enhancing Viera’s quality of life.

• Supported the introduction of multiple new neighborhoods, new shopping districts, new hotels, new schools, parks and the introduction of major community events

• Showcased Commercial Real Estate division investment objectives, for properties and districts.
 

 
 

 

Results:

• Helped Viera achieve well-earned recognition across multiple achievements and timeframes of development

• Successfully launched multiple residential communities, driving significant interest and sales across diverse demographic groups.

• Enhanced community brand awareness and engagement through integrated marketing strategies and cutting-edge tools.

• Delivered measurable outcomes in multiple campaigns
 

 
 

 

We continue to support the growth and development of Viera on the Space Coast of Florida, branding, mapping, advertising, commercial and residential real estate objectives and community event and engagement activities, over a growth period that now ranks Viera as one of the Top Best-selling Master Planned Communities in the U.S.

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Launch From Here https://www.brc60.com/portfolio-item/launch-from-here Sun, 13 Apr 2025 10:49:27 +0000 https://www.brc60.com/?p=5541&post_type=brc_portfolio  
 

Titusville Area Chamber of Commerce
and City of Titusville

 

Since 2015, Brandt Ronat + Co has been instrumental in branding, marketing, and promoting the region (near Kennedy Space Center) under the “Launch From Here” campaign. This initiative has significantly impacted tourism, economic development, and community engagement in Titusville and North Brevard County.

Adoption and Community Engagement Success Story: Envisioned in Titusville Area Chamber of Commerce, the Titusville Launch From Here brand can now be seen in City signage and wayfinding, mapping for the Downtown CRA district and in historic signage as well as new monument signs welcoming people to the City. Titusville branding, created by Brandt Ronat, can be seen at key kiosk locations in parks, on the City website, the Chamber website, extending to social channels and promotional collateral, including a comprehensive video library (note: this will need a link).

 

WHY THIS MATTERS:
· Expanded community recognition and adoption of the Titusville brand and Launch From Here tagline across multiple campaigns, initiatives, timeframes and partners.

· Strengthened tourism by emphasizing Titusville’s unique qualities as a destination for outdoor activities, arts, and innovation.

· Supported economic development through targeted messaging, boosting local engagement and external investments.

·Exemplifies Brandt Ronat + Co.’s ability to develop and sustain truly inspired and impactful, multi-faceted branding and economic development campaigns.

·Demonstrate our expertise in creating cohesive strategies that unite stakeholders, enhance community identity, and drive measurable outcomes.

 

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Launch From Here Campaign:

    • Developed a comprehensive branding strategy with the tagline evolving into multiple facets: Launch Your Adventures, Launch Your Career, Launch Your Business, Launch Your Family, and Launch Your Dreams.
    • The campaign connected Titusville’s unique assets, such as its proximity to space exploration, eco-tourism opportunities, and thriving business environment, to broader regional and national audiences.

    Outdoor Recreation and Nature Initiatives:

      • Developed marketing materials and maps and major videos promoting Titusville’s outdoor attractions, including cycling trails, eco-tourism sites, and natural parks.
      • Turned these into social campaigns, website content, and shared Reels and Posting assets with partners across the community
      • Garnered the support of the Brevard County Tourist Development Council, and their Visit Space Coast team
      • Garnered support in major trails and cycling agencies and entities across Florida

     

     

     

     

    The Welcome Center:

        • Collaborated with the City of Titusville Downtown CRA to create a Welcome Center in Titusville.
        • Provided the original planning for interior display system for maps, collateral, etc.
        • Created display materials for the Welcome Center, including the huge display maps on different subject and options for visitors, printed versions for handout, and digital formats for website and social.
        • Created mapping assets and kiosk content for the Downtown CRA.

      Collaboration and Adoption:

            • The City of Titusville and other partners officially adopted the “Launch From Here” brand mark, incorporating it across signage, promotional materials, and online platforms.

          Art & Algorithms, Ride It Down (Cycling) and Other Annual Events:

              • Collaborated on branding an innovative digital arts festival, “Art & Algorithms,” showcasing the city as a hub for creativity and technology.
              • Enhanced regional awareness and community participation through strategic marketing and event-specific branding efforts.

                • Created the “Ride It Down” brand and supported every major cycling event in the history of the trail system. Titusville is an official Florida Trail Town.

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Health First Birth Suites Advertising Positioning and Hospital Campaign Development | Facility Launch https://www.brc60.com/portfolio-item/health-first-birth-suites Thu, 10 Apr 2025 20:49:30 +0000 https://brc60.com/?p=291&post_type=brc_portfolio Holmes Regional Hospital
Health First


Health First refocused on mothers and babies and subsequently launched the new Birth Suites (a specially designed, separate entrance) facility at Holmes Regional Medical Center.

Our recommendations and efforts focused in the months preceding launch to ensuring physicians knew of the advent of the new facilities and its offerings, had materials to share with patients prior to birthing facility decisions, and that the Birthing Suites were anticipated.

The Birthing Suites information reaching physicians in the position of recommending one facility vs. another was the heart of the approach.

‘That’s Our New Baby’ theme graphic was the more public celebratory and invitation side of the campaign, and was launched closer to the actual opening date, was in materials that went to physicians groups and offices, and in routine or special other communications vehicles for Health First including news vehicles.





Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

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Health First Birth Suites Portfolio Art
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Health First Birth Suites Portfolio Invitation
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Space Florida: Collateral- Strategy Development / Economic Development https://www.brc60.com/portfolio-item/space-florida Thu, 10 Apr 2025 20:49:30 +0000 https://brc60.com/?p=322&post_type=brc_portfolio Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

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Space Florida Portfolio ID
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Hospital De La Concepcion Rebranding, Advertising Campaign Development (Hispanic Market) https://www.brc60.com/portfolio-item/hospital-de-la-concepcion Thu, 10 Apr 2025 20:49:29 +0000 https://www.brc60.com/?p=969&post_type=brc_portfolio FOCUS
Building a brand that truly reflects the people, the area and the offerings that define Hospital de la Concepción, with authentic messages that can be sustained.

SITUATION
The hospital system was facing a major change in the competitive market, regionally. We helped them build a strategy based on brand values relevant to the communities they serve.

Hospital de la Concepción in San Germán, Puerto Rico, has a long and proud history of healing, operating nearly without interruption since 1511. A new facility, new capabilities and an increasingly complex and competitive regional healthcare market made it necessary to embrace marketing in a much more strategic way.

Hospital administration worked through a consultant who recommended Brandt Ronat + Company as one of three good choices. We were elected, based on our rapport with the hospital leaders, our focus on core strategy building values, our proven ability to nurture brand and our willingness to teach marketing strategic values to an internal marketing support team appointed by the CEO.

The effort involved beginning at ground zero to build a program that would be relevant to them and the communities they serve. For Brandt Ronat that meant starting at the diagnostic level, analyzing existing factors and needs, determining overall strategies, presenting tactics, setting goals in phases and helping them execute on a priority basis.

THE RESULTS
Two Brand Development Tracking Surveys revealed:
> Overwhelmingly POSITIVE RESPONSE OF 98% to ads for all groups (patients, visitors, medical staff, and support personnel)
> RESPONSE TO LANGUAGE in the ads is overwhelmingly positive through all groups (99% patients, 98% employees)
> 93% of those responding think we have done a good job REFLECTING THE IMAGE OF THE HOSPITAL, which was one our main goals
> GREAT RECALL RATE and very positive view of the LANGUAGE and IMAGERY used in the ads
> Employees that are very proud of the ADVERTISING THAT REFLECTS THEM

SUCCESSFUL INTRODUCTION of New Revenue Center
Cath Lab Launch MET AND EXCEEDED MONTHLY GOAL for scheduled procedures BY 180% IN ITS FIRST MONTH








Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

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Hospital De La Concepcion Print Advertising SpanishHospital De La Concepcion Print Advertising SpanishHospital De La Concepcion web Advertising SpanishHospital De La Concepcion billboard Advertising SpanishHospital De La Concepcion print Advertising Spanish

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Economic Development Commission of Florida’s Space Coast – NBAA Tradeshow Advertising Development | Aerospace | STEM | Manufacturing | Space https://www.brc60.com/portfolio-item/economic-development-commission-of-floridas-space-coast-nbaa-tradeshow Thu, 10 Apr 2025 20:49:29 +0000 https://www.brc60.com/?p=1286&post_type=brc_portfolio National Business Aviation Association Tradeshow 2010 for the Economic Development Commission of Florida’s Space Coast’s







Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’
Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

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EDC NBAA Tradeshow Display

EDC NBAA Website

EDC NBAA Wearables

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Summer Lakes in Viera | Luxury Real Estate Marketing https://www.brc60.com/portfolio-item/summer-lakes-in-viera-luxury-real-estate-marketing Thu, 10 Apr 2025 20:49:29 +0000 https://www.brc60.com/?p=3521&post_type=brc_portfolio

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salesfloorLIVE Tradeshow, Website, Brand & Collateral Development / Retail https://www.brc60.com/portfolio-item/salesfloorlive Thu, 10 Apr 2025 20:49:29 +0000 https://www.brc60.com/?p=1306&post_type=brc_portfolio Brandt Ronat was pleased to support Mindspot Research and their client salesfloorLIVE™

salesfloorLIVE™ is a dynamic, innovative business intelligence tool for the retail industry. They provide business intelligence solutions that work in combination with people counting software and technology to deliver real-time visibility to store operations, traffic opportunities, individual and team KPI metrics, performance-based scheduling and predictive analytics.

•the ability to supercharge the effectiveness of your existing people counter
•real-time data & visibility to your store operations
•access from all levels of the organization
•integrated performance-based staff scheduling capability
•rationale for timely and relevant strategic actions
•increased sales staff productivity
•optimized store labor schedule to the sales (traffic) opportunity
•technology design that works with a multitude of traffic and customer counter systems
•the ability to measure performance against objectives
•up-to-date KPI trend comparisons across the entire hierarchy of your chain
•predictive analytics to drive higher growth in customer value
•remote accessibility to all authorized users
•sustainable organic growth through increased operating expertise
•tools to stay on top of your customers' buying trends
•transparent accountability
•the ability to understand what is working and develop best practices

Let salesfloorLIVE™ give you the power to improve your store operations, optimize your customer relationships and maximize your profits.








Brandt Ronat + Company
Marketing | Advertising ‘Communicate Better’
Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

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salesfloor LIVE tradeshow booth for NRF 2010

SalesfloorLIVE Website

SalesfloorLIVE Case Study

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MedOne Health Center https://www.brc60.com/portfolio-item/medone-health-center Thu, 10 Apr 2025 20:49:29 +0000 https://www.brc60.com/?p=3549&post_type=brc_portfolio Physician led initiative to brand and launch a specialty urgent care center.


Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

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River Preserve | Sebastian | Condo Marketing | Development https://www.brc60.com/portfolio-item/river-preserve Thu, 10 Apr 2025 20:49:29 +0000 https://www.brc60.com/?p=3559&post_type=brc_portfolio irp_Portfolio_Logoirp_portfolio_ad-1irp_portfolio_ad-2irp_portfolio_ad-3irp_portfolio_ad-4

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