Notable Achievements:

Residential Real Estate/Marketing:
We have provided complex mapping and graphic visualization of the ever-expanding Viera community for 20+ years, from a then small and promising development to today’s high ranked Master Planned Community, as the footprint, the neighborhoods and the offers evolve.
 

App Development:

With Viera’s incredible growth, Google and Apple maps often can’t keep up, so we created an APP called Explore Viera, predominantly supporting residential sales, helping people review the breadth of options and price points, and find their way to neighborhoods in Viera.
 
 
 

 
Out of Home Advertising/Point of Sale and Advertising Campaigns:

Created campaigns to market Viera as a premier community, showcasing residential offerings, community amenities, and TVC’s merchant builder partnerships. emphasizing its high quality of life and regional value propositions.

See website at VIERA.com
 

Business Segment Branding:

• Supported the launch of Duran Golf Club, a premier golf destination for residents and visitors.

• Collaborated on the branding and launch of Viera Hospital (a Health First facility) and Viera Pro-Health & Fitness, both critical community assets enhancing Viera’s quality of life.

• Supported the introduction of multiple new neighborhoods, new shopping districts, new hotels, new schools, parks and the introduction of major community events

• Showcased Commercial Real Estate division investment objectives, for properties and districts.
 

Results:

• Helped Viera achieve well-earned recognition across multiple achievements and timeframes of development

• Successfully launched multiple residential communities, driving significant interest and sales across diverse demographic groups.

• Enhanced community brand awareness and engagement through integrated marketing strategies and cutting-edge tools.

• Delivered measurable outcomes in multiple campaigns
 

We continue to support the growth and development of Viera on the Space Coast of Florida, branding, mapping, advertising, commercial and residential real estate objectives and community event and engagement activities, over a growth period that now ranks Viera as one of the Top Best-selling Master Planned Communities in the U.S.

Titusville Area Chamber of Commerce
and City of Titusville

Since 2015, Brandt Ronat + Co has been instrumental in branding, marketing, and promoting the region (near Kennedy Space Center) under the “Launch From Here” campaign. This initiative has significantly impacted tourism, economic development, and community engagement in Titusville and North Brevard County.

Adoption and Community Engagement Success Story: Envisioned in Titusville Area Chamber of Commerce, the Titusville Launch From Here brand can now be seen in City signage and wayfinding, mapping for the Downtown CRA district and in historic signage as well as new monument signs welcoming people to the City. Titusville branding, created by Brandt Ronat, can be seen at key kiosk locations in parks, on the City website, the Chamber website, extending to social channels and promotional collateral, including a comprehensive video library (note: this will need a link).

WHY THIS MATTERS:
· Expanded community recognition and adoption of the Titusville brand and Launch From Here tagline across multiple campaigns, initiatives, timeframes and partners.

· Strengthened tourism by emphasizing Titusville’s unique qualities as a destination for outdoor activities, arts, and innovation.

· Supported economic development through targeted messaging, boosting local engagement and external investments.

·Exemplifies Brandt Ronat + Co.’s ability to develop and sustain truly inspired and impactful, multi-faceted branding and economic development campaigns.

·Demonstrate our expertise in creating cohesive strategies that unite stakeholders, enhance community identity, and drive measurable outcomes.

Our recommendations and efforts focused in the months preceding launch to ensuring physicians knew of the advent of the new facilities and its offerings, had materials to share with patients prior to birthing facility decisions, and that the Birthing Suites were anticipated.

The Birthing Suites information reaching physicians in the position of recommending one facility vs. another was the heart of the approach.

‘That’s Our New Baby’ theme graphic was the more public celebratory and invitation side of the campaign, and was launched closer to the actual opening date, was in materials that went to physicians groups and offices, and in routine or special other communications vehicles for Health First including news vehicles.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

Staff went through many rounds of changes with shifting facilities.

All audiences affected by construction and repurposing were considered.

From internal communications, including helpful construction updates near employee check-in points and on the bus from the outer reaches of employee parking to very crucial floor graphics to help emergency personnel get immediately oriented/acclimated when hallways and patterns were disrupted helped ensure safety.

A special campaign was directed to incoming EMS personnel. Specific audiences with differing needs and roles were addressed.

Family-focused information was placed in on-floor waiting rooms and at cafeteria tables and other points at which guests were at rest, to provide information and reduce confusion and other problems, and provide sources of assistance.

Routine delivery of a digitally changing footprint of construction progress helped hospital administration inform at many levels.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

SITUATION
The hospital system was facing a major change in the competitive market, regionally. We helped them build a strategy based on brand values relevant to the communities they serve.

Hospital de la Concepción in San Germán, Puerto Rico, has a long and proud history of healing, operating nearly without interruption since 1511. A new facility, new capabilities and an increasingly complex and competitive regional healthcare market made it necessary to embrace marketing in a much more strategic way.

Hospital administration worked through a consultant who recommended Brandt Ronat + Company as one of three good choices. We were elected, based on our rapport with the hospital leaders, our focus on core strategy building values, our proven ability to nurture brand and our willingness to teach marketing strategic values to an internal marketing support team appointed by the CEO.

The effort involved beginning at ground zero to build a program that would be relevant to them and the communities they serve. For Brandt Ronat that meant starting at the diagnostic level, analyzing existing factors and needs, determining overall strategies, presenting tactics, setting goals in phases and helping them execute on a priority basis.

THE RESULTS
Two Brand Development Tracking Surveys revealed:
> Overwhelmingly POSITIVE RESPONSE OF 98% to ads for all groups (patients, visitors, medical staff, and support personnel)
> RESPONSE TO LANGUAGE in the ads is overwhelmingly positive through all groups (99% patients, 98% employees)
> 93% of those responding think we have done a good job REFLECTING THE IMAGE OF THE HOSPITAL, which was one our main goals
> GREAT RECALL RATE and very positive view of the LANGUAGE and IMAGERY used in the ads
> Employees that are very proud of the ADVERTISING THAT REFLECTS THEM

SUCCESSFUL INTRODUCTION of New Revenue Center
Cath Lab Launch MET AND EXCEEDED MONTHLY GOAL for scheduled procedures BY 180% IN ITS FIRST MONTH

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’