Art & Algorithms was a labor of community love, but for strong economic development purposes.

Other cities in the world have used arts and culture as a catalyst to help regenerate communities or to stimulate tourism, benefiting both the visitors and the local economy.

GOAL SETTING
This digital arts event reached younger age groups than traditionally have been attracted to arts festivals in this region. One of the goals was to provide a growing portrait of the area as welcoming and exciting for young professionals in the technical, digital arts to help create a healthy talent pipeline.

In the first year, we were successful in reaching balanced inquiry across the following three important Facebook demos:

18-24 22.21%
25-34 26.22%
35-44 20.61%

As percent of audience, this 69.04% engagement rate across the 18-44 demographic, represents 34.7% increase. In the coveted 18-34 age group, the reach represents more than 140% increase of interest by this age group for arts festival events, over traditional arts/recent history of festival events.

BENCHMARKS
Art & Algorithms has benchmarks, including Ars Electronica, which is a European festival in the digital arts, which grew from a startup festival event to a contemporary digital arts engine, and boasts a center of excellence, year-round projects on the edges of the latest digital thinking, and a robust attendance both for the festival and year round at the center. Additionally, this festival garners a large group of media and bloggers in digital development and it serves as a model for development locally/regionally for this leverage event.

PARTNERS
Art & Algorithms was a collaborative effort presented by Greater Titusville Renaissance in association with the Titusville Area Chamber of Commerce, Brevard Cultural Alliance and the City of Titusville Florida. Sponsored by Waste Management, Space Coast Office of Tourism, Parrish Medical Center, Bright House Networks, Florida Today Communications, Kennedy Center Visitors Complex and many more partners, including Brandt Ronat. Monster Media, Delaware North Companies, Brevard Public Schools and Florida Institute of Technology.

SUMMARY

Art & Algorithms was the incubation of a smart strategy with multiple paybacks, and it was understood by the producing group as an undertaking of great potential value but would equire incubation and investment of time and expertise. The festival continued for a couple of annual iterations. An interruption, however, by a hurricane threat cancelling the festival, and the subsequent loss of community will, ended the endeavor.

Those of us who worked to bring this festival to Titusville on the Space Coast of Florida understand that the premise is sound, and the value to community is high. Ars Electronica in Lintz, Austria, has reaped the rewards of such an incubation and investment, now world renown for its annual festival event, its Grand Prix prizes, the Ars Electronica Center, FutureLab, Deep Space 8K, research, residencies and more. To study this benchmark: https://ars.electronica.art/news/en/

Art & Algorithms preceded Orlando’s Creative City Project event called Immerse, which includes within its current producing group one of our key contributors. Artists and digital producers from around the world are still counted as friends.

Notable Achievements:

Residential Real Estate/Marketing:
We have provided complex mapping and graphic visualization of the ever-expanding Viera community for 20+ years, from a then small and promising development to today’s high ranked Master Planned Community, as the footprint, the neighborhoods and the offers evolve.
 

App Development:

With Viera’s incredible growth, Google and Apple maps often can’t keep up, so we created an APP called Explore Viera, predominantly supporting residential sales, helping people review the breadth of options and price points, and find their way to neighborhoods in Viera.
 
 
 

 
Out of Home Advertising/Point of Sale and Advertising Campaigns:

Created campaigns to market Viera as a premier community, showcasing residential offerings, community amenities, and TVC’s merchant builder partnerships. emphasizing its high quality of life and regional value propositions.

See website at VIERA.com
 

Business Segment Branding:

• Supported the launch of Duran Golf Club, a premier golf destination for residents and visitors.

• Collaborated on the branding and launch of Viera Hospital (a Health First facility) and Viera Pro-Health & Fitness, both critical community assets enhancing Viera’s quality of life.

• Supported the introduction of multiple new neighborhoods, new shopping districts, new hotels, new schools, parks and the introduction of major community events

• Showcased Commercial Real Estate division investment objectives, for properties and districts.
 

Results:

• Helped Viera achieve well-earned recognition across multiple achievements and timeframes of development

• Successfully launched multiple residential communities, driving significant interest and sales across diverse demographic groups.

• Enhanced community brand awareness and engagement through integrated marketing strategies and cutting-edge tools.

• Delivered measurable outcomes in multiple campaigns
 

We continue to support the growth and development of Viera on the Space Coast of Florida, branding, mapping, advertising, commercial and residential real estate objectives and community event and engagement activities, over a growth period that now ranks Viera as one of the Top Best-selling Master Planned Communities in the U.S.

Titusville Area Chamber of Commerce
and City of Titusville

Since 2015, Brandt Ronat + Co has been instrumental in branding, marketing, and promoting the region (near Kennedy Space Center) under the “Launch From Here” campaign. This initiative has significantly impacted tourism, economic development, and community engagement in Titusville and North Brevard County.

Adoption and Community Engagement Success Story: Envisioned in Titusville Area Chamber of Commerce, the Titusville Launch From Here brand can now be seen in City signage and wayfinding, mapping for the Downtown CRA district and in historic signage as well as new monument signs welcoming people to the City. Titusville branding, created by Brandt Ronat, can be seen at key kiosk locations in parks, on the City website, the Chamber website, extending to social channels and promotional collateral, including a comprehensive video library (note: this will need a link).

WHY THIS MATTERS:
· Expanded community recognition and adoption of the Titusville brand and Launch From Here tagline across multiple campaigns, initiatives, timeframes and partners.

· Strengthened tourism by emphasizing Titusville’s unique qualities as a destination for outdoor activities, arts, and innovation.

· Supported economic development through targeted messaging, boosting local engagement and external investments.

·Exemplifies Brandt Ronat + Co.’s ability to develop and sustain truly inspired and impactful, multi-faceted branding and economic development campaigns.

·Demonstrate our expertise in creating cohesive strategies that unite stakeholders, enhance community identity, and drive measurable outcomes.

• Billboards
• Online Banners
• Rackcards
• Admission Discount Program
• Festival Branded Merchandise
• Newspaper and Magazine Advertising
• E-Blasts
• Facebook Pay Per Click Ads
• Festival Schedule/NP Insert
• Calendar inclusion and more

Events of local interest through to international implications, such as Art of Sand, can be valuable quality of life and destination profile enhancement additions to a geo-region. Their influence, if well planned and executed, can extend to benefit a cadre of groups within a sector, city or other demographic denominator. The influence of such events extends to help build a robust tourism profile, fill in gaps in annual calendars, provide a venue for others to benefit and become a recognizable event that has the potential to "put a community on the map."

b r + c works with many coalitions, boards of directors and private-public partnerships and wants to help others build shared agendas and shared effort that benefits community. b r + c is especially proud of work it has performed in the arts/cultural sector and in helping like-minded leaders (from many economic sectors) bring their good ideas up from a seed in fertile ground. Please see Cocoa Beach Wine and Food Festival.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

The pilot program involved 15 arts/cultural/heritage entities, and it is now entering its second year. CMI 2.0 will include an online capture, calendering and distribution tool and requirements for use of a set of Common Evaluation Criteria, based on “behavioral decision making” about participation in the arts.

Project Goals

• Preserve/Enhance the cultural, natural and historic attractions along the Space Coast.
• Promote attractions to residents and visitors; encouraging extended stays and return visits.
• Capture specific-purpose new visitors to cultural, natural and historic sites and special events.
• Support marketing to visitors in planning cycle for vacations to the Space Coast.

The ultimate target audience is potential arts patrons in established, overlapping drive markets of the organizations participating in the cooperative pilot program.

Emphasis was placed on shared slots thus often creating advertising that highlighted three or more NEXT BIG EVENTS, doing double or triple duty with the media money. Less fragmented and more strategically qualified media selections created stronger exposure per media channel for a more powerful collective presence and better mindshare.

Facebook Pay-Per-Click ads were added mid-year and represent the singularly most spectacular addition to this campaign that spans billboards (digital and static), radio, TV, online blockbusters, magazine, calendars, e-blasts and inclusion in TDC press events and efforts, with linkages to key portals such as space-coast.com and tracking through ArtsBrevard.org.

Facebook Pay-Per-Click advertising netted more than 57 million impressions (February to June 2010) and more than 21,000 click-throughs in this short timeframe for events and attractions within the CMI group.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

Project Fall for the Arts
Audience Media, Hotel Frontline Personnel, Arts Patrons, General Consumers Less Likely to
Attend Cultural Events
Focus Building better partnerships for the arts with major regional media and area
hoteliers/tourism co-op groups; bring attention on offerings by arts/cultural
current seasons; and ongoing support for arts/cultural infrastructure as integral to
quality of life.
Situation Season ticket sales are down nationwide; yet destination marketing in the
arts/tourism sector is a strong contender for future growth. In order for that to
occur, a strong arts and cultural community must exist and thrive.
Strategies/
Tactics:
Experiences count. We know that when people experience an orchestra’s live
performances, they are more inclined to participate in another event or concert.
Fall for the Arts offers the opportunity to actually sample arts and performance,
which also had the likelihood of garnering more interest from the media.
One of our primary goals, however, was a bit more strategic and aimed at hotel
frontline staff, those most likely to be asked the question over and over again:
What is there to do around here? We wanted to give them arts/cultural options
for answering that question. Connecting hotel frontline personnel and arts
providers is smart business. We encouraged hotel managers to stay back at the
property and send their customer service personnel to the event.
To enhance the media proposition and connect reporters with arts marketing
personnel for information all season long, a VIP reception was held for media
only.
Results/
Achievements:
Over 40 arts groups, working side by side for the success of this endeavor, handled
the operational work of pulling it off.
Getting media attention regionally, reaching outside the county gave a short term
boost to tourism from nearby counties and a season boost to arts groups,
encouraging people to make the drive.
A longer reach was also achieved with online banner campaign and links to major
tourism sites. In editorial, the arts and culture are now more often acknowledged
as a contributing part of our economy and as a critical component in painting our
picture as a thriving community.
The campaign won Best of Show—Campaign in the American Advertising
Federation ADDY Awards competition.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

Focused on the natural attributes of Brevard County, events for this several-day festival were conducted in all parts of the county, including remote regions and lesser known nature retreats, revealing a rich history and broad range of recreation and nature appreciation opportunities north to south.
 

Wildlife encounters
On land and on water
Outdoor experts and adventure guides
Hiking
Stand-up paddling
Fat-tire cycling
Multi-day kayaking and camping
Something for all fitness levels

OUR CONTRIBUTIONS

Brand Development

• Website Design
• Video Production
• Photography
• Event Promotion

Brandt Ronat + Co did its small part to support the event by becoming an active sponsor and collaborator that developed the main festival theme, graphics, marketing strategies and advertising tools used to promote the event seen here.

To date, the festival illustration has been recognized on the state level by the American Advertising Federation – Fourth District ADDY© Awards completion as well as for the Best of Print award at the 2010 Space Coast’s ADDY awards show.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.