Operating on limited funding, they required branding as a system which would be sustainable, recognizable, and easy to implement and maintain.
The organization at that time was renamed LEAD Brevard and a brand strategy built around this core set of values:

Lead. Engage. Achieve. Develop.

What followed was 18 years of successful growth.

In 2024:
This respected organization – LEAD Brevard -- had, over time, inherited responsibilities—and several important programs of work—that were near mission or on mission; but because of the diversity of partners and entities associated with various efforts, this still served to diffuse brand. We found that some of the programs that were so appreciated by participants became the talking points. And LEAD Brevard, in its generosity to Sponsors and Partners, tended to put them first.

Our challenge was to once again make the position of the organization distinct, clear and understandable to its constituencies, county government and the general public.

We created a two-fold solution.

POWERED BY LEAD

The POWERED BY LEAD phrase has become ubiquitous by design, elevating the ongoing contributions of this effective organization offering leadership opportunities.

It helps across multiple communication venues and vehicles, illuminating the difference between PROGRAM, SPONSORS, HOSTS, CONTRIBUTORS and LEAD Brevard--the organization responsible for envisioning, forming and executing to bring the program to life.

A SET OF KEY VISUAL IDENTIFIERS

We created a series of related visual program identifiers that linked clearly to the parent organization, but also gave each program a separate personality through identifying graphics...this is helping audiences to understand the breath of the programs and initiatives and helps LEAD leadership define the unique differences between them.

OVERVIEW:

Ensure the ability of LEAD Brevard, a leadership and community development organization, to sustain momentum and contributions and brand identity while growing new and diverse initiatives and programs the community needs.

AUDIENCES:
Brevard County’s business and civic community, new and mature leaders, and newcomers to Brevard.

FOCUS
Strategically strengthen the day-day promotions and communications of LEAD Brevard, through a simple and strategic statement/brand addition, helping to preserve the organization’s ability to serve and help it efforts to effectively activate member and sponsor base.

Art & Algorithms was a labor of community love, but for strong economic development purposes.

Other cities in the world have used arts and culture as a catalyst to help regenerate communities or to stimulate tourism, benefiting both the visitors and the local economy.

GOAL SETTING
This digital arts event reached younger age groups than traditionally have been attracted to arts festivals in this region. One of the goals was to provide a growing portrait of the area as welcoming and exciting for young professionals in the technical, digital arts to help create a healthy talent pipeline.

In the first year, we were successful in reaching balanced inquiry across the following three important Facebook demos:

18-24 22.21%
25-34 26.22%
35-44 20.61%

As percent of audience, this 69.04% engagement rate across the 18-44 demographic, represents 34.7% increase. In the coveted 18-34 age group, the reach represents more than 140% increase of interest by this age group for arts festival events, over traditional arts/recent history of festival events.

BENCHMARKS
Art & Algorithms has benchmarks, including Ars Electronica, which is a European festival in the digital arts, which grew from a startup festival event to a contemporary digital arts engine, and boasts a center of excellence, year-round projects on the edges of the latest digital thinking, and a robust attendance both for the festival and year round at the center. Additionally, this festival garners a large group of media and bloggers in digital development and it serves as a model for development locally/regionally for this leverage event.

PARTNERS
Art & Algorithms was a collaborative effort presented by Greater Titusville Renaissance in association with the Titusville Area Chamber of Commerce, Brevard Cultural Alliance and the City of Titusville Florida. Sponsored by Waste Management, Space Coast Office of Tourism, Parrish Medical Center, Bright House Networks, Florida Today Communications, Kennedy Center Visitors Complex and many more partners, including Brandt Ronat. Monster Media, Delaware North Companies, Brevard Public Schools and Florida Institute of Technology.

SUMMARY

Art & Algorithms was the incubation of a smart strategy with multiple paybacks, and it was understood by the producing group as an undertaking of great potential value but would equire incubation and investment of time and expertise. The festival continued for a couple of annual iterations. An interruption, however, by a hurricane threat cancelling the festival, and the subsequent loss of community will, ended the endeavor.

Those of us who worked to bring this festival to Titusville on the Space Coast of Florida understand that the premise is sound, and the value to community is high. Ars Electronica in Lintz, Austria, has reaped the rewards of such an incubation and investment, now world renown for its annual festival event, its Grand Prix prizes, the Ars Electronica Center, FutureLab, Deep Space 8K, research, residencies and more. To study this benchmark: https://ars.electronica.art/news/en/

Art & Algorithms preceded Orlando’s Creative City Project event called Immerse, which includes within its current producing group one of our key contributors. Artists and digital producers from around the world are still counted as friends.

Notable Achievements:

Residential Real Estate/Marketing:
We have provided complex mapping and graphic visualization of the ever-expanding Viera community for 20+ years, from a then small and promising development to today’s high ranked Master Planned Community, as the footprint, the neighborhoods and the offers evolve.
 

App Development:

With Viera’s incredible growth, Google and Apple maps often can’t keep up, so we created an APP called Explore Viera, predominantly supporting residential sales, helping people review the breadth of options and price points, and find their way to neighborhoods in Viera.
 
 
 

 
Out of Home Advertising/Point of Sale and Advertising Campaigns:

Created campaigns to market Viera as a premier community, showcasing residential offerings, community amenities, and TVC’s merchant builder partnerships. emphasizing its high quality of life and regional value propositions.

See website at VIERA.com
 

Business Segment Branding:

• Supported the launch of Duran Golf Club, a premier golf destination for residents and visitors.

• Collaborated on the branding and launch of Viera Hospital (a Health First facility) and Viera Pro-Health & Fitness, both critical community assets enhancing Viera’s quality of life.

• Supported the introduction of multiple new neighborhoods, new shopping districts, new hotels, new schools, parks and the introduction of major community events

• Showcased Commercial Real Estate division investment objectives, for properties and districts.
 

Results:

• Helped Viera achieve well-earned recognition across multiple achievements and timeframes of development

• Successfully launched multiple residential communities, driving significant interest and sales across diverse demographic groups.

• Enhanced community brand awareness and engagement through integrated marketing strategies and cutting-edge tools.

• Delivered measurable outcomes in multiple campaigns
 

We continue to support the growth and development of Viera on the Space Coast of Florida, branding, mapping, advertising, commercial and residential real estate objectives and community event and engagement activities, over a growth period that now ranks Viera as one of the Top Best-selling Master Planned Communities in the U.S.

Titusville Area Chamber of Commerce
and City of Titusville

Since 2015, Brandt Ronat + Co has been instrumental in branding, marketing, and promoting the region (near Kennedy Space Center) under the “Launch From Here” campaign. This initiative has significantly impacted tourism, economic development, and community engagement in Titusville and North Brevard County.

Adoption and Community Engagement Success Story: Envisioned in Titusville Area Chamber of Commerce, the Titusville Launch From Here brand can now be seen in City signage and wayfinding, mapping for the Downtown CRA district and in historic signage as well as new monument signs welcoming people to the City. Titusville branding, created by Brandt Ronat, can be seen at key kiosk locations in parks, on the City website, the Chamber website, extending to social channels and promotional collateral, including a comprehensive video library (note: this will need a link).

WHY THIS MATTERS:
· Expanded community recognition and adoption of the Titusville brand and Launch From Here tagline across multiple campaigns, initiatives, timeframes and partners.

· Strengthened tourism by emphasizing Titusville’s unique qualities as a destination for outdoor activities, arts, and innovation.

· Supported economic development through targeted messaging, boosting local engagement and external investments.

·Exemplifies Brandt Ronat + Co.’s ability to develop and sustain truly inspired and impactful, multi-faceted branding and economic development campaigns.

·Demonstrate our expertise in creating cohesive strategies that unite stakeholders, enhance community identity, and drive measurable outcomes.

Additionally, the 211 line—readily accepted as part of the infrastructure of community support—is not so routinely understood to be led by a group of dedicated professionals and volunteers, who have an incredible database of local linkages and grounded relationships that make the connection to the right help in the right time and place actually happen.

ANALYTICAL CREATIVE:

Our 211 Brevard rebranding process illustrates a focus on collaboration/engagement with leaders, review of existing communications practices and opportunities, and a study of best practices from around the nation as benchmarks for integration and action:
• DIAGNOSTICS / ANALYSIS
• STAKEHOLDER ENGAGEMENT / STRATEGY PLANNING
• STRATEGIC INTERSECTION / REBRAND RATIONALES & RECOMMENDATIONS
• MODEL DEVELOPMENT / APPLICATION/CORE BUILDOUT
• WEBSITE REVAMP / CAMPAIGN LAUNCH
• REPORTING / NEXT STEPS ACTIONS TO ENSURE SUSTAINABILITY

TIMING:

Timing was perfect for rebranding the organization and the appropriate time to illustrate value of the organization, reminding all that the help they depend on also depends on them to be part of a community of support and action.

The new look/new content, new hub site and other actions across the scope of partner support provided that opportunity to repeat the values, inroads, work efforts and successes of a 211 Brevard network of support, while providing core assets for continuing development by the 211 Brevard team.

Our recommendations and efforts focused in the months preceding launch to ensuring physicians knew of the advent of the new facilities and its offerings, had materials to share with patients prior to birthing facility decisions, and that the Birthing Suites were anticipated.

The Birthing Suites information reaching physicians in the position of recommending one facility vs. another was the heart of the approach.

‘That’s Our New Baby’ theme graphic was the more public celebratory and invitation side of the campaign, and was launched closer to the actual opening date, was in materials that went to physicians groups and offices, and in routine or special other communications vehicles for Health First including news vehicles.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

Creating the Customer Experience

The Viera Company brought brandt ronat + co into the process early--with the architects--to infuse a marketing perspective into the creation of the new Home Discovery Center and ensure that decisions would be focused on the full brand experience of buying a home or selling a home, within a busy working environment of both buyers and sellers.

A needs assessment survey to key real estate sales professionals revealed how they worked best and what their customers desired in the buying experience. Armed with the survey results and intimate knowledge of the offerings, brandt ronat + co created custom tools, including a dramatic interactive map which easily allowed sellers to show offerings (or buyer unassisted to learn).

Selling With Technology

The interactive was planned to reveal specific layers of information, such as locations of parks, walking trails and preserves, shopping, schools and churches, healthcare options and current sales options within Viera—answering a number of questions in one spot but allowing for custom navigation based on customer preferences.

The Home Discovery Center needed to be welcoming, of course, but significantly, support the sales process—determining visitor traffic patterns, providing a digital sign-in, leading to the interactive site-plan kiosks and ending in comfortable, restaurant-inspired semi-private seating areas which could accommodate several prospective groupings and make the initial learning process less formal or intimidating.

Through a tour of 70 years of the founding Duda family's history and contributions to Brevard—from farmers and ranchers to city builders—a history room on site illuminates the deep regard for the area and the values that built the community.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’


Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.