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The Power of Video

A new report from Cisco, Visual Networking Index: Forecast and Methodology, 2010-2015, released June 1, 2011, says:

  • Global IP traffic has increased eightfold over the past 5 years, and will increase fourfold over the next 5 years
  • In 2015, the gigabyte equivalent of all movies ever made will cross global IP networks every 5 minutes.
  • Global IP networks will deliver 7.3 petabytes every 5 minutes in 2015
  • Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015

Let me repeat that: by 2015, 62% of consumer Internet traffic will be comprised of online video.

 Today video once again is king. With the evolution of communications distribution channels, its effectiveness is unmatched across a range of purposes.

 Creating videos, video story development and execution, has always been a key option in the br+c toolbox. Bill Ronat has been developing, writing, directing and producing half hour shows and other types of videos since the 1970s. He’s watched dramatic equipment change, bringing down the cost of production, and allowing the world to get in on the fun of creating videos for all kinds of purposes and audiences. But this access and affordability change is only one small factor in the phenomenal growth of video. It’s the evolution of distribution channels, the speed of communication and the power of viral adoption that has reinvigorated the video producer’s world and today can mean so much to businesses across the world.

What video does well:

  • Video is the ultimate tool for “show, don’t tell” narratives
  • It is perfect for demonstrating complex subjects or actions
  • Training of all kinds is more effective using video
  • Video can present people and places with an authentic view, creating an authentic portrait reflecting authentic values.
  • Video can create scenarios that do not exist in reality (3D animation in conjunction with real people, for example)
  • A well-conceived, technically well-produced video provides another level of proof, reflecting well on the subject, working at the viewer’s subconscious level, “this product/person/organization is quality.”

One recent example is our work for Brevard Workforce, creating 360 degree stories – named for the technique of exploring a story from many different angles, from the perspective of the job seeker, the Brevard Workforce representative and the business owner who hires the applicant.

 The Brevard Workforce videos are currently featured, representing Florida on a national campaign site, Workforce Investment Works, for NAWB (National Association of Workforce Boards). The national campaign is intended to educate the nation about the value of the Workforce Investment System and to connect citizens to the right resources.

These 360 degree profiles have made an impact. You can see a number of them, representing the state of Florida, here.

Clear stories, emotive visuals, authentic voices. These are some of the areas br+c likes best, and represent a broad range of styles and strategic communications approach to video where we have been able to help several clients provide meaningful business profiles, interviews, television commercials, corporate introduction videos and testimonials.

See more on br+c’s VIDEO WALL

Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’

Integrated Marketing; Full Service; Media Planning; Consultation; Brand Development; Graphic Design; Multimedia; Web Development; Video Development; Social; Pay-Per-Click Campaigns

Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.

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