May 7, 2007—Merritt Island, FL
Brandt Ronat + Company (BR+C), has received a 4th District American Advertising Federation (AAF) Award for the Heart, Soul, Peace and Courage strategic campaign created for Health First. The Heart, Soul, Peace and Courage campaign launched the opening of the $135 million Heart Center and Emergency Department/Trauma Center at Holmes Regional Medical Center, one of three hospitals in the Health First system. The campaign was developed by BR+C’s Jenise Osani, Illustrator and Designer, and Melinda Ridgley, Account Supervisor. The AAF’s ADDY® awards are the industry’s largest and most representative creative competition honoring creative excellence in advertising. The 4th District AAF encompasses Florida, Puerto Rico and the Caribbean.
“One of the strategies behind the hand-drawn illustrations was to set the tone for a series of elegant and informative events. We are proud of the role BR+C played in Health First’s launch of significantly expanded capabilities in the community,” said Ridgley.
“Health First trusted us to create a campaign that was unique for a healthcare system and it was a success. It is a great accolade to receive this award among the best of our peers in larger markets including Miami, Tampa, Jacksonville and Orlando,” said Osani.
Brandt Ronat + Company (BR+C) is a mature design firm known for creating brand strategies and high-quality marketing solutions, advertising and collateral systems for clients in financial, healthcare, real estate development and retail. Recent work with Health First, The Viera Company, Gatto’s Tires and Auto Service, Space Foundation (Colorado) and Our Families Our Future (Wyoming) involves reaching customers in hard-to-capture categories or circumstances and in complex environments where messaging is a challenge.
The American Advertising Federation (AAF) represents nearly 50,000 advertising men and women in all industry segments. The 4th District AAF Represents over 2,000 advertising professionals in Florida, Puerto Rico and the Caribbean participating via 25 local chapters. AAF’s mission is to protect and to promote the well-being of advertising. This is accomplished through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.