Viera Pro-Health Fitness Center Launch Health First- Marketing Health Wellness | HealthFirst
The project assignment for Health First was an aggressive, fast-action, pre-launch new membership procurement effort with pre-opening recruitment goals we met.
The assignment was to position and launch a 64,000 square foot state of the art facility in Viera, FL., as part of an overall health system branding effort.
The solution was a fully-articulated launch strategy based on healthy active lives, across many types of activities and individual preferences/choices.
We targeted 3,941 WOMEN 20-54 Years old within a 3-mile Radius and 8,053 WOMEN 20-54 Years old 5-mile Radius.
- We matched the approach to female decision makers.
- We made the connection to amenities for busy people–Day-care, Personal Training, WiFi Café
- We showcased ideas in the most interactive manner possible, to reflect the concept of being and becoming fit.
- We built for sustainability as the facility evolves. We provided tools so internal marketing could take on some of the launch effort and would be ready to self-sustain once the initial campaign was complete.
Results
The pre-opening goal was to secure an aggressive number of pre-paid membership—within the finite 3-month advertising period before the grand opening.
We reached 92% of our membership goal and 110% of the revenue goal.
The strong campaign creative illustrates our design thinking, launch strength and branding abilities and reaching the aggressive pre-opening membership drive goals, set by our client, illustrates our accountability to customer bottom line requirements.
Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’
Serving the Space Coast, Melbourne, Merritt Island, Palm Bay, Viera, Brevard, Orlando, Tampa, Jacksonville, Boca Raton and Miami, FL in addition to Colorado, Washington DC, Georgia, Wyoming and surrounding areas.
