Health First – Facility Construction Phase and Transition
The build out of Holmes Regional Medical Center required months of transition for patients, their families and for staff.
Staff went through many rounds of changes with shifting facilities.
All audiences affected by construction and repurposing were considered.
From internal communications, including helpful construction updates near employee check-in points and on the bus from the outer reaches of employee parking to very crucial floor graphics to help emergency personnel get immediately oriented/acclimated when hallways and patterns were disrupted helped ensure safety.
A special campaign was directed to incoming EMS personnel. Specific audiences with differing needs and roles were addressed.
Family-focused information was placed in on-floor waiting rooms and at cafeteria tables and other points at which guests were at rest, to provide information and reduce confusion and other problems, and provide sources of assistance.
Routine delivery of a digitally changing footprint of construction progress helped hospital administration inform at many levels.
Brandt Ronat + Company
Marketing | Advertising Agency ‘Communicate Better’