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Should You Bother With Meta Keywords?

Joost de Valk, an SEO expert and WordPress plugin developer, recently wrote an article about one of the most misunderstood SEO issues: meta keywords. His advice? Don’t use them.

There is one question about SEO which seems to be coming up time and time again, so let me answer it now and be done with it. Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input field in my WordPress SEO plugin and why I never use them. The fact that “other SEO plugins do have them” isn’t a good reason for me to enable them in my plugin by default.

In the article he shows advice directly from Google, Yahoo!, and Bing saying that they either don’t use keywords in their search engine rankings or they have minimal value.

So basically they’re encouraging you to do fill it out, even though the “credit” will be admittedly very, very low. I say: don’t do it at all. Don’t waste your time. Instead of thinking about which keywords to put in that silly meta keywords tag for 5 minutes, think about your content for 5 minutes longer. Really. It’s worth it.

You can read the full article here.

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