Agency Collaboration
Agency: Adperio® – Denver, CO
Client: Blockbuster
Over the past couple of years Brandt Ronat has partnered on various projects for adperio, operating as a collaborating agency developing strategies, concepts, campaigns and the digital deliverables necessary to support their digital network for various clients. In 2013 adperio engaged Brandt Ronat on behalf of Blockbuster to develop a series of digital campaigns to support outreach using the adperio ad network. As the resource for this initiative, Brandt Ronat collaborated with the Blockbuster and the adperio team out of Denver, CO.
Our process on this initiative was to gather insights from the client and agency partner about past experiences, goals, objectives and direction for the Blockbuster program we were supporting, we then conducted competitive research and subsequently outlined 7 strategies and campaign concepts to present to the team. From there Blockbuster/adperio elected 3 of the campaigns for us to design, develop and deliver all within the digital domain.
To follow you will find examples of some of the animated campaign deliverables we developed to very positive feedback from the client and our agency partner.
