A successful client–agency relationship
Well, what do any of us look for in a relationship with any company?
Ideas. Value. No Drama. Collaboration. Results. Trust.
You want to know that you can trust the people who handle your work. You want value for your money. You want as little stress as possible. And most of all, you want results.
Brandt Ronat understands that. And the fundamental way we achieve those goals is by learning everything we can about your business. We call it “a term paper a week,” which is just our shorthand for digging deep into the facts about your company, about your industry, about your customers and about how all those facets work together to define who you are.
“ … we never lose sight of the fact that we are talking to people …”
As we learn who you are, we also work with you to find out exactly what it is you are trying to do. The clear understanding of these goals means that we all know the direction we need to go, and we’ll all know when we get there. There is a rhythm to the work that happens naturally, a back and forth and give and take as we work to find the solution that fits and you ease into a direction that may be slightly different than the one in your comfort zone.
But we never lose sight of the fact that we are talking to people about your product or service or company. We never lose sight of the fact that we are here to tell your story. That’s why we do so much homework. Your story is not the story of your competitor down the street. If the solution is going to work for you it has to be authentically yours, and that takes effort.
“… a relationship is about respect—for the people and for the work.”
It all sounds simple and straightforward, and it is. But it is based on analytics and research and objectives and a thorough understanding. Steps are shared with the client and expectations are regularly assessed. We are trusted with discussions about issues and challenges so solutions have a chance to be right the first time. We respond promptly and have the open, regular and meaningful channels to do so.
In other words, we’re a professional organization, with an evidence-based, disciplined process and a track record that stretches over two decades. But we are talking about a relationship here. And that is a very personal subject.
A relationship is about respect—for the people and for the work. Through mutual trust and understanding it is even possible that the parties involved will learn to like one another.
We trust that you will like Brandt Ronat + Company.