Best Campaign of 2011 Goes To (drum roll please wait for it)
After careful review and consideration, pouring over hours of portfolio items from 2011, we have come to a consensus (in a landslide) that the Community Credit Union REMIX campaign is by far the best of the year.
The REMIX campaign for Community Credit Union of Florida has an “indie” vibe, a hands-on, hand-drawn, creatively delivered concept composed of musical allusions and bringing into focus the chance for rethinking, resetting, rewinding old loan decisions (“remixing”) to refi, recharge and restart your loans…all messages built from a set of hand-cut paper illustrations tied to a specific high-identity url and brought to life in videos using good age-appropriate voice talent and great movement choreography.
The campaign crossed almost all mediums (Newspaper; Web; Facebook Pay-Per-Click; Cable; Billboard; Site Signage and more). But, at the end of the day, the ROI of the campaign was nothing less than a home run. Congrats to the team over at CCU. We were happy to support this wonderful campaign and we look forward to many more in the future.
Honorable mention goes to the 40 year anniversary campaign for Gatto’s Tires & Auto Service.
This campaign used the mediums of Cable, Social, Web, Online, Facebook Pay-Per-Click, Yahoo, Print, Outdoor Billboards and more importantly our hearts. We appreciate the Gatto’s and what they have meant to our company and community over the years. Here is to 4o more successful years.
Sneak peek at next year…watch out for Hidden Gems on the Space Coast and Gatto’s. Things are about to get interesting.
Happy New Year Everyone. 2012 will be a great year.