Good designers watch other good designers. It’s really an anthropological study, seeing what people very focused on relating to the human body or human condition or human needs can build, invent, create, simulate, order or magnify. In this very unusual case, the design is a fire place…well, really a fire hut or fire cave. And… Continue reading…
MORE ISN’T ALWAYS BETTER PROVES THE RESEARCH IN THIS STUDY … A MUST READ FOR RETAILERS, HOTELIERS & GIFT-GIVERS EVERYWHERE. Through many research scenarios with different premises, the answer remains surprisingly the same: Pairing valuable offers with minimally worthwhile extras may not be your best path. It may seem like sweetening the deal is simply a good… Continue reading…
Now, I try not to draw ‘lines in the sand’ because I’ll probably end up eating my words, but I would really like to fight the good fight for this one. Consider this: we as consumers get unsolicited (postal) mail daily, yet this is a universally accepted form of marketing, but, if I were to… Continue reading…
Joost de Valk, an SEO expert and WordPress plugin developer, recently wrote an article about one of the most misunderstood SEO issues: meta keywords. His advice? Don’t use them. There is one question about SEO which seems to… Continue reading…
We recently conducted a short survey about brownie preferences and figured it would be a funny distraction before Thanksgiving day. But if it were just a cute story, you’d be reading about this on On The Fly. No, with this simple survey, we learned volumes about the differences between men and women and… Continue reading…
At Brandt Ronat and Company we are often tasked with presenting data in a compelling manner, so we’re always on the lookout for new programs, methods and designs to inspire these visualizations. One such thing is Gapminder’s Trendalyzer. The Trendalyzer is an extremely powerful tool for understanding the world through a variety of… Continue reading…
Linda and I attended a performance of THE FULL MONTY at Melbourne Civic Theatre last weekend. It was extremely well done and we recommend it highly. There is some adult language and naturally there is some skin on display (it is a play about guys stripping, after all), but don’t let that deter you. MCT… Continue reading…
p>BUILDING GREAT, FOCUSED CONTENT TOGETHER By Linda Brandt, brandt ronat + company (b r + c) Positioning or re-positioning statements, visions and such, are important considerations developed in boardrooms or offices, with organization leaders, for better or worse. And it is a very important act, of course, for any organization; but when it remains there… Continue reading…
A good friend of mine recently had a lightbulb moment, where she proclaimed, “I realized social media marketing isn’t any different than traditional marketing. You still need a plan, it’s just a different method of delivery.” I could have hugged her! That’s a key point that many people miss—and who can blame them? With all… Continue reading…
Starbucks recently revealed that they’re retooling several stores in the style of an independent coffeehouse. Little changes like serving alcohol, hosting live performances…and removal of all connections with Starbucks. That’s right, the most successful coffee chain in history is voluntarily unbranding three locations, with more to come if this limited test works. It’s not as… Continue reading…