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      <title>Pattern Recognition</title>
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         <title>Why are Brownies so Compelling?</title>
         <description><![CDATA[<strong>FROM JAY DECATOR : : We recently conducted a short survey about brownie preferences</strong> and figured it would be a funny distraction before Thanksgiving day. But if it were just a cute story, you'd be reading about this on <a href="http://www.brc60.com/brcnew/onthefly/">On The Fly</a>.

No, with this simple survey, we learned volumes about the differences between men and women and what makes an effective survey.]]></description>
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         <pubDate>Mon, 14 Dec 2009 14:55:45 +0000</pubDate>
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         <title>Unveiling the beauty of statistics for a fact-based world view</title>
         <description><![CDATA[<strong>FROM JAY DECATOR : : At Brandt Ronat and Company we are often tasked with presenting data in a compelling manner</strong>, so we're always on the lookout for new programs, methods and designs to inspire these visualizations.

One such thing is <a href="http://www.gapminder.org/">Gapminder's</a> Trendalyzer. The Trendalyzer is an extremely powerful tool for understanding the world through a variety of indicators over a long period of time. Its ease of use belies its depth, which is why I'm writing this article now and not in 2008...]]></description>
         <link>http://www.brc60.com/brcnew/pattern/2009/12/unveiling_the_beauty_of_statis.html</link>
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         <pubDate>Fri, 11 Dec 2009 21:53:13 +0000</pubDate>
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         <title>The Full Monty at Melbourne Civic Theatre</title>
         <description>Linda and I attended a performance of THE FULL MONTY at Melbourne Civic Theatre last weekend.  It was extremely well done and we recommend it highly. 

There is some adult language and naturally there is some skin on display (it is a play about guys stripping, after all), but don’t let that deter you.  MCT has added Thursday night performances because the scheduled shows were all selling out.  I suggest you hurry if you want to see it.  Continue and you can read Linda’s musings after seeing the show.  

Melbourne Civic Theatre Box Office 321-723-6935  

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         <pubDate>Thu, 08 Oct 2009 17:45:25 +0000</pubDate>
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         <title>THE ART OF COOKING WORDS, Part I</title>
         <description><![CDATA[BUILDING GREAT, FOCUSED CONTENT TOGETHER 
By Linda Brandt, brandt ronat + company (b r + c)

Positioning or re-positioning statements, visions and such, are important considerations developed in boardrooms or offices, with organization leaders, for better or worse.  And it is a very important act, of course, for any organization; but when it remains there (<em>in the back room or on an exec’s shelves</em>), the positioning or visioning is not working.  
]]></description>
         <link>http://www.brc60.com/brcnew/pattern/2009/08/the_art_of_cooking_words_part.html</link>
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         <pubDate>Mon, 03 Aug 2009 00:42:32 +0000</pubDate>
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         <title>Final Flock Encore a Success</title>
         <description>Thanks to our fellow FLOCK-ers who migrated up to BRC’s home office at 60 McLeod Street last night. Read on for some highlights from the discussion, and FREE helpful resources mentioned during the presentation.</description>
         <link>http://www.brc60.com/brcnew/pattern/2009/07/final_flock_encore_a_success.html</link>
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         <pubDate>Fri, 24 Jul 2009 21:20:18 +0000</pubDate>
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         <title>Creating a Healthcare Social Media Marketing Plan</title>
         <description>A good friend of mine recently had a lightbulb moment, where she proclaimed, “I realized social media marketing isn’t any different than traditional marketing. You still need a plan, it’s just a different method of delivery.” I could have hugged her! That’s a key point that many people miss—and who can blame them? </description>
         <link>http://www.brc60.com/brcnew/pattern/2009/07/creating_a_healthcare_social_m.html</link>
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         <pubDate>Thu, 23 Jul 2009 15:21:43 +0000</pubDate>
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         <title>Starbucks Goes Native</title>
         <description><![CDATA[<a href="http://www.flickr.com/photos/spaceageboy/3083497421/"><img style="float:right;border:none; margin: 5px;" src="http://farm4.static.flickr.com/3028/3083497421_bff9a27e24_t.jpg"></a>
Starbucks recently revealed that they're retooling several stores in the style of an independent coffeehouse. Little changes like serving alcohol, hosting live performances...and removal of all connections with Starbucks.

That's right, the most successful coffee chain in history is voluntarily unbranding three locations, with more to come if this limited test works.
]]></description>
         <link>http://www.brc60.com/brcnew/pattern/2009/07/starbucks_goes_native.html</link>
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         <pubDate>Tue, 21 Jul 2009 22:41:25 +0000</pubDate>
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         <title>Third BRC Gathering a Flocking Success</title>
         <description>Thanks to our fellow FLOCK-ers who migrated up to BRC’s home office at 60 McLeod Street last night. Read on for a few photos, some highlights from the discussion, and FREE helpful resources mentioned during the presentation.</description>
         <link>http://www.brc60.com/brcnew/pattern/2009/06/third_brc_gathering_a_flocking.html</link>
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         <pubDate>Fri, 12 Jun 2009 16:31:11 +0000</pubDate>
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         <title>Second BRC Gathering a Flocking Success</title>
         <description>Thanks to our fellow FLOCK-ers who migrated up to BRC’s home office at 60 McLeod Street on a rainy Thursday evening. Read on for a few photos, some highlights from the discussion, and FREE helpful resources mentioned during the presentation. (Did we mention it was free?)</description>
         <link>http://www.brc60.com/brcnew/pattern/2009/05/second_brc_gathering_a_flockin.html</link>
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         <pubDate>Fri, 22 May 2009 14:41:06 +0000</pubDate>
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         <title>Hospital Websites - Getting Back to Basics</title>
         <description>When talking about Web 2.0, conversation is sprinkled with words and phrases that didn’t even exist 5-10 years ago—SEO, RSS feeds, blog posts, Twitter feeds—the list can go on. In this age of information, now more than ever, hospital websites need guard against getting sucked in by all the bells and whistles of new technology and concentrate on the basics.</description>
         <link>http://www.brc60.com/brcnew/pattern/2009/05/hospital_websites_getting_back.html</link>
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         <pubDate>Thu, 21 May 2009 18:41:20 +0000</pubDate>
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         <title>New Options for Google Search</title>
         <description>Google has added some of the tools that have been in beta testing to their main search page.

None of these tools are perfect or do all the work for you, but they do provide alternative ways of organizing results that make it easier to find both what you’re looking for and content related to what you’re looking for.

The next time you search for something on Google, click the &quot;Show options…&quot; link near the top...

</description>
         <link>http://www.brc60.com/brcnew/pattern/2009/05/new_options_for_google_search.html</link>
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         <pubDate>Wed, 20 May 2009 15:55:09 +0000</pubDate>
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         <title>Get that unpublished book out of the drawer</title>
         <description><![CDATA[<strong>FROM BILL RONAT : : HERE'S A WEBSITE THAT IS ATTEMPTING TO HOOK UP READERS WITH WRITERS.</strong> It's called SCRIBd.com and if you want to see how your writing is received by potential readers, here's your chance. 

<a href="http://www.scribd.com/partners">http://www.scribd.com/partners</a>

Here's the New York Times take on it: <a href="http://www.nytimes.com/2009/05/18/technology/start-ups/18download.html?th&emc=th">http://www.nytimes.com/2009/05/18/technology/start-ups/18download.html?th&emc=th</a>

And keep reading to see what I think.]]></description>
         <link>http://www.brc60.com/brcnew/pattern/2009/05/get_that_unpublished_book_out.html</link>
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         <pubDate>Mon, 18 May 2009 15:36:11 +0000</pubDate>
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         <title>First BRC Gathering a Flocking Success</title>
         <description>Thanks to our fellow FLOCK-ers who migrated up to BRC’s home office at 60 McLeod Street Thursday evening. Read on for a few photos, some highlights from the discussion, and helpful resources mentioned during the presentation.</description>
         <link>http://www.brc60.com/brcnew/pattern/2009/05/first_brc_gathering_a_flocking.html</link>
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         <pubDate>Mon, 11 May 2009 15:15:52 +0000</pubDate>
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         <title>Social Media Eases Hospital Crisis Communication</title>
         <description><![CDATA[<strong>: : THE ABILITY TO COMMUNICATE QUICKLY DURING A CRISIS IS A NECESSITY FOR HEALTHCARE ORGANIZATIONS. </strong>

As social media quickly gains critical mass in the marketplace, healthcare organizations are reaching out to their audiences to talk to them where they naturally congregate.

An article from “Health Leaders Media” covers how Innovis Health, a hospital in Fargo, SD, used a combination of their blog, website, and Twitter feed to communicate with the community during the recent Red River floods.]]></description>
         <link>http://www.brc60.com/brcnew/pattern/2009/02/in_these_timeshelping_stressed.html</link>
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         <pubDate>Tue, 24 Feb 2009 15:22:21 +0000</pubDate>
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         <title>Linda Brandt featured in Space Coast Business magazine</title>
         <description><![CDATA[THERE IS NO DOUBT THAT LINDA HAS BECOME A FORCE in the business community of Brevard County over the years.  Here's your chance to read a little of her history and find out a few personal details that may surprise you.

<a href="http://www.brc60.com/brcnew/pattern/SCB_Feb_Linda001sm.html" onclick="window.open('http://www.brc60.com/brcnew/pattern/SCB_Feb_Linda001sm.html','popup','width=800,height=1127,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false">Page 1 of article</a>

<a href="http://www.brc60.com/brcnew/pattern/SCB_Feb_Linda002sm.html" onclick="window.open('http://www.brc60.com/brcnew/pattern/SCB_Feb_Linda002sm.html','popup','width=800,height=563,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false">Page 2 of article</a>

]]></description>
         <link>http://www.brc60.com/brcnew/pattern/2009/01/linda_brandt_featured_in_space.html</link>
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         <pubDate>Thu, 29 Jan 2009 21:00:49 +0000</pubDate>
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