A fad is very visible, but it goes up and down in a big hurry.

A trend is almost invisible,
but it's very powerful over the long term.

other articles

FROM BILL RONAT: HERE'S AN ARTICLE IN THE NEW YORK TIMES about Toyota's effort to allow people to trick out their Scion's any way they like--including a kit for putting together a logo that reflects who they are. Scion... <MORE>

UPWARD LOOKING ADS: As the reach of Google maps expands, more advertisers are finding ways to ride the new wave of ad space. The up and coming trend? Purchasing up rooftop space so that your brand will show up on... <MORE>

FROM LINDA BRANDT : : THERE'S AN INTERESTING BOOK CALLED PATTERN RECOGNITION, just a piece of fiction, science fiction, by William Gibson. I'm an avid fiction reader, don't like self-help books, can't do too much non-fiction on my time off.... <MORE>

BANK BRANDED COFFEE. Computer terminals to surf the internet. The occasional yoga class. Employees trained by the Ritz Carlton. "Umpqua is small and fast growing with 144 branches in western America, up from only five 12 years ago." "Umpqua's approach... <MORE>

TAKING A POT SHOT AT THE STATUS QUO has always been Steve Jobs modus operandi. With the iPhone launch, he's out to create a sea-change in the way cell phone services are bundled and controlled. In other words, he's messing... <MORE>

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: : Culture Clues 07/21/08

BY LINDA BRANDT : : EVERYWHERE YOU GO THERE SEEMS TO BE RENEWED ATTENTION TO CUSTOMER SERVICE. That makes sense always, but in a down economy, even more so. Managers and leaders are sorely aware of the competition for the dollar. Beyond loss of discretionary income, there are additional depressive spending attitudes.

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: : Improve your video editing by studying the masters 07/16/08

BY BILL RONAT : : I’M GOING TO BE SHARING A SERIES OF ARTICLES I WROTE WHEN I WAS A CONTRIBUTING EDITOR FOR VIDEOMAKER MAGAZINE. These articles are still available on the magazine’s website and I’ll provide a link, but I’ll also be adding a preface to each one and include an update, if one is needed. Often, the material is still relevant, without dragging it into the present. Some things never change, even when they do.

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