BY TINA SHEA : : TOUCHY. FEELY.
In this day and age, it’s nice to know some people still believe in the printing process.
Paper vs. Electronic.
As an old school gal, I’ve always found comfort in holding the printed piece. The feel of the paper, the smell of the inks fresh off the press, not having to search through pages and pages onscreen for that one piece of information I need. (Remember the table of contents)? Seeing a company’s performance and vision on paper raises their level of believability.
In this electronic age, we as designers often miss seeing the finished results on paper. The processes, the beauty of images staring back at you, the textures of the paper.
We are learning a much greener approach working with our printers and our paper companies. Less waste, thanks to recycled, environmentally friendly papers and inks.
These are the people after all who got us where we are today.
Give print a chance.
http://www.paperspecs.com/paperprofile/200882646225.htm
Brandt Ronat + Company (br+c) is a mature consulting/design firm specializing in creating brand and business sector positioning strategies, along with high-quality communications solutions, advertising and collateral systems that sustain. The core strength of br+c can be described by three words: analytical, balanced, creative. Through ANALYTICAL CREATIVE™, a proprietary process, br+c senior strategists bring the big picture on client opportunities into focus. A/C™ works to achieve a strong, rational, evidence-based set of variables to inform planning and development.
copyright 2008 brandt ronat + co.
