Proactive Marketing Can Yield Huge Results
By LK Hansen
DID YOU KNOW THAT COMPANIES WHO INCREASE MARKETING EFFORTS DURING A RECESSION, AS COMPETITORS SCALE BACK, CAN IMPROVE THEIR MARKET SHARE for a lower cost than during more robust economic times? As your competition cuts back, they relinquish their future clients. This is prime time to step in and fill this gap in the marketplace, claiming those prospects as your own.
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