« OUTDOOR Bright Idea | Main | Proactive Marketing Can Yield Huge Results »

Personal Branding

FROM BILL RONAT: HERE'S AN ARTICLE IN THE NEW YORK TIMES about Toyota's effort to allow people to trick out their Scion's any way they like--including a kit for putting together a logo that reflects who they are.

scion.jpg

Scion

Along similar lines, Converse One has a website where customers can design their own sneakers. These options are great for folks who have a sense of personal style, but one wonders what the outcome may be for people who are "design challenged". Time will tell.

Converse Go to Converse Store, then Design Your Own.

Brandt Ronat + Company (br+c) is a mature consulting/design firm specializing in creating brand and business sector positioning strategies, along with high-quality communications solutions, advertising and collateral systems that sustain. The core strength of br+c can be described by three words: analytical, balanced, creative. Through ANALYTICAL CREATIVE™, a proprietary process, br+c senior strategists bring the big picture on client opportunities into focus. A/C™ works to achieve a strong, rational, evidence-based set of variables to inform planning and development.

TrackBack

TrackBack URL for this entry:
http://www.brc60.com/cgi-bin/mt/mt-tb.cgi/609

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

analytical creative : : pattern recognition : : evolution : : portfolio : : on the fly : : BART : : press : : jobs : : contact

copyright 2008 brandt ronat + co.

About

This page contains a single entry from the blog posted on March 24, 2008 6:12 PM.

The previous post in this blog was OUTDOOR Bright Idea.

The next post in this blog is Proactive Marketing Can Yield Huge Results.

Many more can be found on the main index page or by looking through the archives.

Share This Article

Powered by
Movable Type 3.34