Pattern Recognition

TAKING A POT SHOT AT THE STATUS QUO has always been Steve Jobs modus operandi. With the iPhone launch, he's out to create a sea-change in the way cell phone services are bundled and controlled. In other words, he's messing with who makes the money for what and how.

BANK BRANDED COFFEE.
Computer terminals to surf the internet.
The occasional yoga class.
Employees trained by the Ritz Carlton.

"Umpqua is small and fast growing with 144 branches in western America, up from only five 12 years ago."

"Umpqua's approach may seem whimsical but it was the result of careful study over a decade ago when Ray Davic, its chief executive, noted a shift in people's relationship with their bank....How do you keep the branch relevant when customers increasingly do not need to walk through its doors?"

"...all the business now done outside a bank's four walls means the role of the brand must change. That is especially important for banks that have greatly exanded their branch networks in recent years, at no small expense.

FROM LINDA BRANDT : :

If I had to stand in front of you today and wastebasket my whole speech... and you handed me just these two words and said talk about this, I would be happy.

WHAT WOULD YOU CALL A BUSINESS WHERE THE PRODUCT is not produced until the potential customers have already voted on the design they want? I'd call it pretty smart.

ALWAYS LOOKING FOR PATTERNS IN THE MEDIA AND THE MARKETPLACE, br+c reads many publications and postings online. This one about Heinz catsup advertising meets many of the demands of our web entries in the Pattern Recognition section of our website.