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      <title>Press</title>
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      <description>What&apos;s New at BRC</description>
      <language>en</language>
      <copyright>Copyright 2008</copyright>
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            <item>
         <title>Neyssa Garcia Toucet featured in San Juan Star</title>
         <description><![CDATA[<strong>Women on the Rise, Peñuelas Style</strong>

There are some things that go unnoticed in life, but Public Relations extraordinaire Neyssa Garcia Toucet will not be one of them.  The great woman behind the great Mayor of Peñuelas, Walter Torres, is an exceptional example of excellence and a great reason to celebrate the modern woman of today.
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         <link>http://www.brc60.com/Press/2008/11/neyssa_garcia_toucet_featured.html</link>
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         <pubDate>Wed, 19 Nov 2008 22:06:36 +0000</pubDate>
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         <title>Julian Bennett of Brandt Ronat + Company Wins Google Lunar X PRIZE T-Shirt Design Competition</title>
         <description>Julian Bennett, a senior designer at Brandt Ronat + Company, spends a lot of time thinking about space.  He has accomplished extensive work for the Space Foundation, including the design of The Space Report: the Authoritative Guide to Global Space Activity (2006 and 2008). He lives on the Space Coast of Florida and some people have even accused Julian of being a little “spacey”.  So it was a no-brainer for Julian to enter the contest to design the t-shirt for the Google Lunar X PRIZE, the competition that Google is sponsoring to further space exploration.  But considering that entries came in from around the world, he didn’t actually expect to win.  But he did. </description>
         <link>http://www.brc60.com/Press/2008/09/julian_bennett_of_brandt_ronat_1.html</link>
         <guid>http://www.brc60.com/Press/2008/09/julian_bennett_of_brandt_ronat_1.html</guid>
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         <pubDate>Tue, 09 Sep 2008 21:42:08 +0000</pubDate>
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         <title>Melinda Ridgley Named Vice President at Brandt Ronat + Company</title>
         <description><![CDATA[<strong>Merritt Island, FL, May 29, 2008 — Melinda McNab Ridgley has been named Vice President/Accounts at Brandt Ronat + Company, a firm specializing in Analytical Creative™—a strategic creative development process aimed at providing organizations with evidence-based actions in communications planning, advertising and decision-making. </strong> 

As Vice President, Ridgley will continue to take on executive-level business functions within the firm, with a primary focus on senior level management of client relationship development. 

 “Melinda Ridgley is an exemplary thinker, experienced in planning and helping organizations execute strategic marketing across many types of opportunities both locally and internationally,” said Linda Brandt, CEO of Brandt Ronat + Company. “Mel’s expertise in both external and internal communications initiatives serves our current clients well and positions her to help Brandt Ronat expand into other markets, including continuing to grow our healthcare marketing segment.” 

Meet Melinda Ridgley for a short question and answer session <a href="http://www.brc60.com/mel/AskMel.html">here</a>.


]]></description>
         <link>http://www.brc60.com/Press/2008/05/melinda_ridgley_named_vice_pre.html</link>
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         <pubDate>Wed, 28 May 2008 16:03:12 +0000</pubDate>
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         <title>Linda Brandt and Melinda Ridgley Recognized by Space Coast Business</title>
         <description><![CDATA[Brandt Ronat and Company's Linda Brandt has been recognized as one of Brevard's 100 most influential business leaders, while Melinda Ridgley was identified as an up-and-comer for the same list. The list attempts to pinpoint Brevard businesspeople with a wide sphere of local influence who facilitate change, have a successful track record, and who rally others to act, among other things.

You can read the Space Coast Business article <a href="http://www.mydigitalpublication.com/publisher/spacecoast/Spacecoast_Business/issue2/magazine.php?page=23">here</a>.]]></description>
         <link>http://www.brc60.com/Press/2008/05/linda_brandt_and_melinda_ridgl.html</link>
         <guid>http://www.brc60.com/Press/2008/05/linda_brandt_and_melinda_ridgl.html</guid>
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         <pubDate>Thu, 01 May 2008 16:21:29 +0000</pubDate>
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         <title>BR+C Wins ADDY™ Awards—2008</title>
         <description>March 2008—Brandt Ronat + Company once again made a strong showing at the Space Coast Advertising Awards, winning five GOLD ADDY™ AWARDS and five SILVER ADDY™ AWARDS.</description>
         <link>http://www.brc60.com/Press/2008/03/brc_wins_addy_awards2008.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Awards</category>
        
        
         <pubDate>Sat, 15 Mar 2008 18:57:47 +0000</pubDate>
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         <title>Viera Wins ADDY Awards</title>
         <description><![CDATA[The Space Coast Advertising Federation recently held the <strong>24th Annual ADDY Awards </strong>and <strong>Brandt Ronat + Company </strong>was honored in several categories including significant work featured here for <strong>the New Town of Viera</strong>, a master planned community located in the heart of Brevard County, Florida.  


<strong>The Viera Company - Viera, Even Better. </strong>
Category: Campaign, Mixed-Media, National Consumer


<img alt="52_TVC_EvenBetter_MixedMedia.jpg" src="http://www.brc60.com/Press/52_TVC_EvenBetter_MixedMedia.jpg" width="250" height="180" />

<a href="http://www.brc60.com/Press/tvc_mixedmedia_part1.pdf">Download file</a>

<img alt="52_TVC_EvenBetter_MixedMedia_part2.jpg" src="http://www.brc60.com/Press/52_TVC_EvenBetter_MixedMedia_part2.jpg" width="250" height="237" />

<a href="http://www.brc60.com/Press/tvc_mixedmedia_part2.pdf">Download file</a>





<strong>This campaign represents some interesting situational strategic shifts and background. </strong> 

<strong>Situation:  </strong>
Throughout the real estate boom our local market drove new home sales at a ratio of 6 out of 10 new home buyers coming from Brevard County.  This strategically drove a large media presence and expenditure locally in print.  But as the change in the real estate market started to present itself, we were flexible enough to shift our strategy to focus on a more expansive national audience.  Additionally, we needed to find economical ways to make that outreach happen.  So, in part we shifted our focus to the interactive arena and www.floridatoday.com which at the time was averaging 900,000 unique visitors a month to their site.  This shift allowed us to cover the national audience as well local market at approximately a third of the cost of newspaper print.      
    
<strong>Results:  </strong>
• Our interactive banner ads click thru ratios consistently rank <strong>2 to 3 times higher than the national average</strong>
• Website traffic on www.viera.com <strong>has doubled in a down real estate market </strong>in only one calendar year  


Find out more about Viera at <a href="http://www.viera.com">www.viera.com</a>




</br></br></br>

<strong>Other 2008 ADDY Award Winners for Viera:</strong>


<strong>The Viera Company- Your Guide to West Viera Expansion</strong>  
Category: Newspaper Specialty Advertising, Insert

<img alt="29A_YourGuidetoWestViera.jpg" src="http://www.brc60.com/Press/29A_YourGuidetoWestViera.jpg" width="250" height="193" />

<a href="http://www.brc60.com/Press/29A_YourGuidetoWestViera.pdf">Download file</a>

<a href="http://www.viera.com/westviera/pdf/278tvc_BR_westviera_WEB_F.pdf">Click to view an online version of "Your Guide to West Viera Expansion"</a>  

<br><br>







<strong>Viera Builders, Inc - Integrity, Quality, Innovation Ad Series </strong>
Category: Newspaper Campaign, Color

<img alt="30B_VBI_IntegrityAdSeries.jpg" src="http://www.brc60.com/Press/30B_VBI_IntegrityAdSeries.jpg" width="250" height="189" />

<a href="http://www.brc60.com/Press/30B_VBI_IntegrityAdSeries.pdf">Download file</a>




]]></description>
         <link>http://www.brc60.com/Press/2008/03/viera_wins_addy_awards_1.html</link>
         <guid>http://www.brc60.com/Press/2008/03/viera_wins_addy_awards_1.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Viera</category>
        
        
         <pubDate>Fri, 14 Mar 2008 19:50:33 +0000</pubDate>
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         <title>Couple Named Volunteers of the Year</title>
         <description><![CDATA[by Wayne T. Price
FLORIDA TODAY

The Economic Development Commission of Florida's Space Coast named Bryan and Melinda Ridgley as its volunteers of the year.

George Mikitarian, the commission's board chairman, said the Ridgleys were recognized for "their service to the EDC, with a new type of passion, commitment, determination and a gut for knowing what's right when they see it."

The Ridgleys formally received their recognition Wednesday night at the commission's annual investors meeting in Melbourne.

The couple traveled across the country and spent a considerable amount of time reviewing the policies and practices of other economic development commissions to see what systems worked best and how to apply them locally.

They also worked on recruiting new investors to the commission and helped in retaining members.

Bryan Ridgley, 31, was born and raised in Brevard County and is the broker-owner of Ridgley Commercial Realty in Melbourne.

Melinda Ridgley, 30, is an accounts supervisor at Brandt Ronat + Co. on Merritt Island.

<img alt="TheRidgleys.jpg" src="http://www.brc60.com/Press/TheRidgleys.jpg" width="550" height="366" />
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         <link>http://www.brc60.com/Press/2007/10/couple_named_volunteers_of_the.html</link>
         <guid>http://www.brc60.com/Press/2007/10/couple_named_volunteers_of_the.html</guid>
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         <pubDate>Fri, 26 Oct 2007 22:01:51 +0000</pubDate>
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         <title>Brandt Ronat + Company Recognized by Brevard Heritage Council</title>
         <description><![CDATA[<strong>May 25, 2007—Merritt Island, FL</strong>
Brandt Ronat + Company’s (BR+C) headquarters at 60 McLeod Street, Merritt Island, was recognized by the Brevard Heritage Council for the renovation and recovery of a vintage building. The Brevard Heritage Council is an organization dedicated to the historical preservation of Brevard County. Founded in 1989, Brevard Heritage Council strives to encourage preservation, education, restoration, maintenance and responsible renovation of vintage properties.  The architect for the 60 McLeod property was Craig Suman of Holeman Suman Architects, Inc.  Edward Jaynes Company, a Merritt Island general contractor and remodeling specialist, handled the renovations. Nominations were reviewed by an independent architect who specializes in historic homes.

]]></description>
         <link>http://www.brc60.com/Press/2007/05/brandt_ronat_company_recognize.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#tag">07-BRC-243</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">Brevard Heritage Council</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">Press</category>
        
         <pubDate>Fri, 25 May 2007 16:33:14 +0000</pubDate>
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         <title>Brandt Ronat + Company Wins District ADDY® Award</title>
         <description><![CDATA[<strong>May 7, 2007—Merritt Island, FL</strong>
Brandt Ronat + Company (BR+C), has received a 4th District American Advertising Federation (AAF)  Award for the Heart, Soul, Peace and Courage strategic campaign created for Health First. The Heart, Soul, Peace and Courage campaign launched the opening of the $135 million Heart Center and Emergency Department/Trauma Center at Holmes Regional Medical Center, one of three hospitals in the Health First system. The campaign was developed by BR+C’s Jenise Osani, Illustrator and Designer, and Melinda Ridgley, Account Supervisor. The AAF’s ADDY® awards are the industry's largest and most representative creative competition honoring creative excellence in advertising. The 4th District AAF encompasses Florida, Puerto Rico and the Caribbean.]]></description>
         <link>http://www.brc60.com/Press/2007/05/brandt_ronat_company_wins_dist.html</link>
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         <pubDate>Wed, 16 May 2007 21:35:45 +0000</pubDate>
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         <title>BR+C Wins ADDY™ Awards—2007</title>
         <description><![CDATA[<strong>February 24, 2007—Merritt Island, FL</strong>
Brandt Ronat + Company was honored by the Space Coast Advertising Federation with 13 Gold ADDY™ and 11 Silver ADDY™ awards, or 24 awards representing 22 categories. Additionally, B R + C received the <strong>BEST OF SHOW PRINT</strong> award for work accomplished for Health First, for the opening of their new Heart Center.  Of the 24 ADDY™ awards, 18 were judged the highest rated in their category and advance to the 4th District Competition level. The 4th District encompasses Florida, Puerto Rico and the Caribbean.  

<strong><p><font color="#FF0000">BEST OF SHOW PRINT: </font></p></strong>
<img alt="69b_heart%26soul_illustration.gif" src="http://www.brc60.com/Press/69b_heart%26soul_illustration.gif" width="250" height="393" />

<a href="http://www.brc60.com/Press/69B_IllustrationCampaign.pdf">View Image</a>



]]></description>
         <link>http://www.brc60.com/Press/2007/02/brc_wins_best_of_print_addy_20.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Awards</category>
        
        
         <pubDate>Sun, 25 Feb 2007 19:26:12 +0000</pubDate>
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         <title>BRC Expands into New Space and Experiential Marketing Arena</title>
         <description><![CDATA[<strong>Merritt Island, Fla., Feb. 2, 2007</strong>—Brandt Ronat + Company, a strategic creative firm, recently restored an abandoned 1920s-era Mediterranean Revival building in a Merritt Island redevelopment area and moved into the building, located at 6o McLeod Street.  The move allowed the company to expand their square footage while making a leap in improving their capabilities.  The larger space will open up exciting new challenges for their in-house design and development teams. ]]></description>
         <link>http://www.brc60.com/Press/2007/02/brc_expands_into_new_space_and.html</link>
         <guid>http://www.brc60.com/Press/2007/02/brc_expands_into_new_space_and.html</guid>
        
        
         <pubDate>Fri, 02 Feb 2007 22:56:55 +0000</pubDate>
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         <title>Brandt Ronat + Company Earns National Recognition</title>
         <description><![CDATA[<strong>Merritt Island, Fla., Nov. 6, 2006</strong>—Brandt Ronat + Company (BRC) earned national recognition with two 2006 American Graphic Design Awards for excellence in communication and graphic design.  Of the 10,000 entries submitted by design professionals, from large advertising agencies to boutique design firms, only 10 percent received awards.  The 2006 American Graphic Design awards are presented by Graphic Design USA, a news magazine for graphic designers and other creative professionals published since 1963.  The competition was sponsored by Adobe Systems Incorporated and the judges have been recognized themselves for excellence in design.]]></description>
         <link>http://www.brc60.com/Press/2006/11/brandt_ronat_company_earns_national_recognition.html</link>
         <guid>http://www.brc60.com/Press/2006/11/brandt_ronat_company_earns_national_recognition.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Awards</category>
        
        
         <pubDate>Mon, 06 Nov 2006 21:50:48 +0000</pubDate>
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         <title>Brandt Ronat + Company Wins 23 ADDY Awards at the Space Coast Advertising Competition - 2006</title>
         <description><![CDATA[<strong>Melbourne, Florida, Feb., 2006</strong>: The Space Coast Advertising Federation honored Brandt Ronat & Company with 23 awards in 19 categories, including 11 Gold ADDY™ awards and 12 Silver ADDY™ awards. 15 ADDY™ awards were the highest rated in their category and advance to the 4th District Competition, which encompasses Florida, Puerto Rico and the Caribbean.

<a href="http://www.brc60.com/BRCNews/Feb2006ADDYs.html" target="_blank">http://www.brc60.com/BRCNews/Feb2006ADDYs.html" 

</a>]]></description>
         <link>http://www.brc60.com/Press/2006/02/brandt_ronat_company_wins_23_a_1.html</link>
         <guid>http://www.brc60.com/Press/2006/02/brandt_ronat_company_wins_23_a_1.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Awards</category>
        
        
         <pubDate>Wed, 01 Feb 2006 22:22:52 +0000</pubDate>
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         <title>Discovery Takes Flight</title>
         <description><![CDATA[At the invitation of our friends at Florida Space Authority, Bill and I were able to watch as the Space Shuttle Discovery (STS-114) made a breathtaking return to space this morning.

We thought you might enjoy seeing a few of the images that we captured at the event. 

Linda

<a href="http://www.brc60.com/BRCNews/julySTS.htm" target="_blank">http://www.brc60.com/BRCNews/julySTS.htm</a>]]></description>
         <link>http://www.brc60.com/Press/2005/07/discovery_takes_flight.html</link>
         <guid>http://www.brc60.com/Press/2005/07/discovery_takes_flight.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Personnel</category>
        
        
         <pubDate>Tue, 26 Jul 2005 22:33:36 +0000</pubDate>
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         <title>BRC Wins Four ADDY Awards at the State Level (2005)</title>
         <description><![CDATA[<strong>Orlando – Brandt Ronat & Company took home four prestigious ADDY Awards </strong>which were presented at the Fourth District American Advertising Federation Annual Conference and District ADDY ® Awards Gala. The event was held May 14 at the Church Street Presidential Ballroom. 

The Fourth District represents over 2,000 advertising professionals in Florida, Puerto Rico and the Caribbean. The American Advertising Federation's ADDY® Awards honor creative excellence in advertising and cultivate the highest creative standards in the industry. 

Competing against advertising agencies from the region’s major metropolitan areas, including Miami, Tampa and Jacksonville, Brandt Ronat & Company was recognized for work on web sites, animation for video production and printed collateral. 

<a href="http://www.brc60.com/BRCNews/may2005ADDYs.htm" target=_blank">http://www.brc60.com/BRCNews/may2005ADDYs.htm</a>]]></description>
         <link>http://www.brc60.com/Press/2005/05/brc_wins_four_addy_awards_at_t.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Awards</category>
        
        
         <pubDate>Sun, 01 May 2005 22:42:20 +0000</pubDate>
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