Press tag:www.brc60.com,2010:/Press//6 2010-05-21T17:56:02Z What's New at Brandt Ronat + Co. brandt ronat + company (br+c) is a marketing solutions firm known for creating brand strategies and high-value message development, sustainable communications and advertising systems for clients in space and technology, health and wellness, the financial services industry, community infrastructure, real estate development and retail. Clients include, Florida Air Academy, MIMA Technology Solutions, The Viera Company, Space Florida, the Economic Development Commission of Florida’s Space Coast, Community Credit Union, Gatto’s Tires & Auto Service and Space Foundation (located in Colorado/Florida/Washington, D.C.). Movable Type 3.34 USC School of Cinematic Arts and br+c Capture Moving Images Using Same Gear tag:www.brc60.com,2010:/Press//6.967 2010-05-21T16:53:36Z 2010-05-21T17:56:02Z Bill Ronat brandt ronat + company is proud of the quality work that we create for our clients, and since purchasing the Sony EX-1 video camera we have been able to capture and produce video at a very high level. To give you an independent look at the work this camera can do, we wanted to share this video from the Sony website. “USC School of Cinematic Arts alum George Lucas and the School's faculty and students discuss why digital filmmaking is the future of the industry. USC's SCA has always prided itself on having the most advanced cameras to teach their students and the EX enables filmmakers' creativity while producing "absolutely stunning images." EX offers high quality, affordable HD that is efficient and cost-effective with a streamlined workflow, perfect for the School's needs. Mr. Lucas calls the quality of the EX camcorders “beyond anything else he's ever worked with.” Watch the video at the following link: lucas.jpg ]]> http://www.invodo.com/html/resources/video-statistics/) including: “…Video in email marketing has been shown to increase click-through rates by over 96%.” “… Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month.” “…visitors who view product videos are 85% more likely to buy than visitors who do not.” “…conversion rate increases averaging 30%.” “…Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products.” “…With proper optimization, video increases the chance of a front-page Google result by 53x.” brandt ronat + company has recently produced videos for The Space Foundation in Colorado Springs, MIMA Techology Solutions, LEAD Brevard, Florida Air Academy and a series of TV commercials for Community Credit Union. Here’s a sample: shane.jpg TV Commercials for Community Credit Union TSR2010.jpg A video introduction to The Space Report Moore.jpg Kendall Moore discusses the importance of Leadership Brevard and LEAD Brevard brandt ronat + company (br+c) is a marketing solutions firm known for creating brand strategies and high-value message development, sustainable communications and advertising systems for clients in space and technology, health and wellness, the financial services industry, community infrastructure, real estate development and retail. Clients include, Florida Air Academy, MIMA Technology Solutions, The Viera Company, Space Florida, the Economic Development Commission of Florida’s Space Coast, Community Credit Union, Gatto’s Tires & Auto Service and Space Foundation (located in Colorado/Florida/Washington, D.C.). brandt ronat + company is headquartered in Merritt Island, Florida, and has expanded by opening an office in Denver, Colorado. The Colorado office of brandt ronat + company is managed by Vice President Melinda Ridgley. To learn more about brandt ronat +company, go to www.brc60.com. ]]> Brandt Ronat wins award at Fourth District ADDY Awards Competition tag:www.brc60.com,2010:/Press//6.953 2010-05-11T22:06:04Z 2010-05-11T22:11:34Z Jay Decator http://www.brc60.com Cocoa Beach Wine and Food Festival was held on March 13, 2010, in Cocoa Beach and featured a concert by the rock group,Three Dog Night. The winning illustration pays homage to one of the band’s greatest hits, “Joy to the World”, by showcasing Jeremiah the bullfrog (who always had some mighty fine wine), the fishes in the deep blue sea, and a style that is reminiscent of album covers from a bygone age. Julian Bennett, a senior designer at br+c was the artist on the project, with creative strategies from Ryan Brandt, br+c vice president, and Jenise Osani, creative director for the project.]]> “Being quite young during the ‘60–‘70s heydays,” Bennett said, “I was infatuated by the whole cultural vibe and music and arts, especially the trippy rock posters where type and illustration became one. And then today, I got the chance of an ultra pleasant bonus to groove back, tune-in, and simply go play as a kid, mimic that scene with my own illustrative play on a welcomed nostalgia.” A big thank you also goes out to Tony Hernandez for his vision and to Craig Technologies for their commitment to the event. Without their fortitude, this would not have been possible. The illustration earned the Best of Print Award at the Space Coast’s American Advertising Federation Awards. brandt ronat + company (br+c) is a marketing solutions firm known for creating brand strategies and high-value message development, sustainable communications and advertising systems for clients in space and technology, health and wellness, the financial services industry, community infrastructure, real estate development and retail. Clients include, Florida Air Academy, MIMA Technology Solutions, The Viera Company, Space Florida, the Economic Development Commission of Florida’s Space Coast, Community Credit Union, Gatto’s Tires & Auto Service and Space Foundation (located in Colorado/Florida/Washington, D.C.). brandt ronat + company is headquartered in Merritt Island, Florida, and has expanded by opening an office in Denver, Colorado. The Colorado office of brandt ronat + company is managed by Vice President Melinda Ridgley. To learn more about brandt ronat +company, go to www.brc60.com. ]]> Florida Today Columnist Writes About Art of Sand Corporate Challenge Experience tag:www.brc60.com,2010:/Press//6.945 2010-04-22T19:44:19Z 2010-04-22T20:27:47Z Jay Decator http://www.brc60.com Florida Today's Corporate Challenge for the Art of Sand Festival, recently recounted her team's experience in the newspaper.
It was an unlikely grouping of co-workers, gathered much too early on a Saturday morning in what usually is an empty field in Cape Canaveral. Our task: Create a sand sculpture as part of the Corporate Challenge at the Art of Sand festival. The larger-than-life creations by international artists are amazing. They've created an outdoor museum of intricate buildings, dancers, statues and plants, all carved from sand. The master artists' works are mesmerizing. But on that Saturday, we had our own masterpiece to think about.
She goes on to detail the preparation and execution of her team's sculpture. And while they didn't go home with the prize, she ended on a nostalgically positive note:
For a few hours on a Saturday in April, we enjoyed playing in the sand. We didn't win the trophy. That went to Brandt-Ronat and Co. for its sea turtle nest. But we still left with a prize. We'd won a grown-up day that would make any child envious.
We'd have to agree! For the full article, go to: http://www.floridatoday.com/apps/pbcs.dll/article?AID=20104190305]]> Brandt Ronat + Co Wins Best of Print at 2010 ADDY Awards tag:www.brc60.com,2010:/Press//6.934 2010-03-10T19:03:52Z 2010-04-20T20:50:45Z Bill Ronat Cocoa Beach Wine and Food Festival

With an homage to the rock group Three Dog Night and their hit song, "Joy to the World", brandt ronat + co took home the Best of Show-Print Award for work accomplished for the Cocoa Beach Wine and Food Festival. As you can see, Jeremiah was a bullfrog Was a good friend of mine I never understood a single word he said But I helped him a-drink his wine And he always had some mighty fine wine Singin'... Joy to the world All the boys and girls now Joy to the fishes in the deep blue sea Joy to you and me br+c was also honored with eight other ADDY Awards. ]]> 06B_TheSpaceReport2009.jpg The Space Report

Annual Report, Color Advertiser: Space Foundation Title: The Space Report 2009 Credits: Jay Decator, Project Manager/Researcher/Writer Julian Bennett, Senior Designer Linda Brandt, Strategic Director Tina Shea, Designer William Ronat, Researcher/Writer
07A_EconomicDevelopmentCommission.jpg The Economic Development Commission of Florida's Space Coast

Brochure Advertiser: Economic Development Commission of Florida's Space Coast Title: Economic Development Commission Journey Book Credits: Melinda Ridgley, Creative Strategist/Copywriter Linda Brandt, Creative -Director/Scripting/Copywriter Tina Shea , Designer
35A_LunchMoneyBeachTrash.jpg Lunch Money Beach Trash

Website, Consumer HTML, Products Advertiser: Lunch Money Beach Trash Surf Fishing Club Title: Lunch Money Beach Trash - Database Driven Website Credits: Julian Bennett, Designer/Illustrator Tina Shea, Designer Jenise Osani, Creative Director Jay Decator , Web Developer Lisa Hansen, Copywriter Tom Hinely, Creative Concept/Copywriter Brian Capps, Creative Concept/Copywriter Reed DuPont, Creative Concept
35C_CocoaBeachWine%26FoodFestival.jpg Cocoa Beach Wine and Food Festival

Website, Consumer HTML, Services Advertiser: Cocoa Beach Wine and Food Festival, LLC Title: Cocoa Beach Wine and Food Festival - Website (database driven) Credits: Julian Bennett, Designer/Illustrator Devon Berry, Web Developer Ryan Brandt, Creative Strategist Jenise Osani, Creative Director
51_EconomicDevelopmentCommission.gif The Economic Development Commission of Florida's Space Coast

Mixed-Media, Local B-to-B Advertiser: Economic Development Commission of Florida's Space Coast Title: Economic Development Commission January Quarterly meeting Credits: Melinda Ridgley, Creative Strategist/Copywriter Linda Brandt, Creative Director/Scripting/Copy Tina Shea , Designer
72_BoundlessBouncers.gif Boundless Bouncers

Logo Advertiser: Boundless Bouncers, LLC Title: Boundless Bouncers Logo - Bounce House Rentals Credits: Julian Bennett, Designer/Illustrator Ryan Brandt, Creative Director Christine Brandt, Creative Director
54_LunchMoneyBeachTrash.jpg Lunch Money Beach Trash

Mixed-Media, National Consumer Advertiser: Lunch Money Beach Trash Surf Fishing Club Title: Lunch Money Beach Trash mixed media campaign Credits: Tina Shea, Designer Julian Bennett, Designer/Illustrator Jay Decator, Wed Development Jenise Osani, Creative Director Ryan Brandt, Creative Strategist Lisa Hansen, Copywriter Tom Hinely, Creative Concept/Copywriter Brian Capps, Creative Concept/Copywriter Reed DuPont, Creative Concept
73A_CocoaBeachWine%26FoodFestival.gif Cocoa Beach Wine and Food Festival

Illustration Advertiser: Cocoa Beach Wine and Food Festival, LLC Title: Cocoa Beach Wine and Food Festival - Illustration Credits: Julian Bennett, Designer/Illustrator Ryan Brandt, Creative Strategist Jenise Osani, Creative Director
American Advertising Federation - Space Coast (AAFSC) is a non-profit professional trade association serving the local advertising community. Members of our association volunteer their time and talents to plan and execute committee events to benefit local charities, contribute to the success and growth of local professionals and promote ethical advertising in our community. brandt ronat + co. would like to thank our wonderful clients who continue to challenge us to create the very best solutions to meet their needs in a demanding world. brandt ronat + company (BR+C) is a design solutions firm known for creating brand strategies and high-value message development, sustainable communications and advertising systems for clients in space and technology, health and wellness, the financial services industry, community infrastructure, real estate development and retail. Clients include Space Florida, The Viera Company, BankFIRST, the Economic Development Commission of Florida’s Space Coast, Health First, Hospital de la Concepción (located in Puerto Rico), Community Credit Union, Gatto’s Tires & Auto Service and Space Foundation (located in Colorado/Florida/Washington, D.C.). brandt ronat + company has expanded by opening an office in Denver, Colorado. The Colorado office of brandt ronat + company is managed by Vice President Melinda Ridgley. To learn more about brandt ronat + company, go to www.brc60.com ]]> Brandt Ronat and Company Co-hosts December Denver Happy Hour tag:www.brc60.com,2009:/Press//6.892 2009-12-18T22:08:15Z 2009-12-18T22:21:09Z Jay Decator http://www.brc60.com http://www.rackandrye.com For photos and a review of Rack and Rye, go here.]]> The Space Report 2009 Wins Award of Excellence from Florida Print Awards tag:www.brc60.com,2009:/Press//6.840 2009-08-25T20:31:58Z 2009-08-31T19:36:31Z Bill Ronat The Space Report 2009: The Authoritative Guide to the Global Space Industry has been recognized at the “Florida Print Awards” with an Award of Excellence in the category of Environmentally Sound Materials. The Space Report 2009 is a 136-page, perfect-bound book that met the standards and responsible footprint certification requirements of the Forest Stewardship Council (FSC). FSC is an independent, non-governmental, not for profit organization established to promote the responsible management of the world’s forests. ]]> The Space Report produced annually since 2006, guiding the design and creative process of this comprehensive annual on the impact of the global space enterprise. “The Space Foundation strives to be an eco-friendly organization" said Marty Hauser, Vice President, Washington Operations, Research and Analysis and The Space Report Program Manager, "We chose Forest Stewardship Certification accreditation because the organization is widely recognized for its green certification. FSC rules cover everything from forestry management and labor standards to the supply chain that ensures that it is printed using only paper stock that has been produced in accordance with FSC principles. The FSC certifies paper products from well-managed forests, controlled sources, and recycled wood or fiber so it is good for business and the environment." The 22nd annual Printing Association of Florida’s “Florida Print Awards” is the state’s largest and most important printing competition. The competition promotes excellence in the industry and recognizes companies and individuals who produce the best in print media. The Space Report was submitted for this printing award by the printer, Southeastern Printing. brandt ronat + company (BR+C) is a design solutions firm known for creating brand strategies and high-value message development, sustainable communications and advertising systems for clients in space and technology, health and wellness, the financial services industry, community infrastructure, real estate development and retail. Clients include Space Florida, The Viera Company, BankFIRST, the Economic Development Commission of Florida’s Space Coast, Health First, Hospital de la Concepción (located in Puerto Rico), Community Credit Union, Gatto’s Tires & Auto Service and Space Foundation (located in Colorado/Florida/Washington, D.C.). Beginning in the 4th quarter of 2009, brandt ronat + company will expand by opening an office in Denver, Colorado. The Colorado office of brandt ronat + company will be managed by Vice President Melinda Ridgley. To learn more about brandt ronat + company, go to www.brc60.com For information in Florida, contact Ryan@brc60.com For information in Colorado, contact Melinda@brc60.com . To learn more about FSC certification, go to www.fsc.org For information on Southeastern Printing, contact Sue Hengy at sueh@seprint.com For information on the Space Report 2009, go to www.theSpaceReport.org ]]> Linda Brandt and Melinda Ridgley to Serve on Economic Development Commission Councils tag:www.brc60.com,2009:/Press//6.805 2009-06-18T15:28:19Z 2009-06-18T15:37:35Z Bill Ronat Brevard County, Florida—The Economic Development Commission of Florida’s Space Coast has engaged in research, analysis and dialogue with key stakeholders to create a three-year strategic plan with four strategic priorities, three key goals and five industrial clusters. Linda Brandt, President and CEO, brandt ronat + company and Melinda Ridgley, Vice President, Accounts, brandt ronat + company have volunteered for important councils which will help guide the implementation of the EDC’s strategic plan. Each council is structured around four strategic priority areas and will serve as integral tools in achieving three important goals: Create 2,250 New Jobs; Change 12 Business Policies; and Become a Community of Distinction. ]]> Linda Brandt is a member of the Community of Distinction Council, a community team committed to garnering national commendation for Brevard County. Council members will initiate strategies and plans to unify the efforts of the entire community to achieve national recognition. This will include the establishment of strategies for attainable recognition based on the strengths of the area and working in cooperation with the Competitive Business Environment Council for proper handling of identified business impediments. Brandt brings 27 years of marketing experience, and a history of award-winning work in the fields of writing, creative direction and analytical strategy. She also has an impressive track record of community service, including being a past chairman of the Brevard Cultural Alliance Board, serving on the Board of Directors of the EDC, and she has been a member of the Florida Tech School of Management Board of Overseers and Industry Education Committee. Melinda Ridgley is a member of the Competitive Business Environment Council, created with the sole purpose of building a more competitive Brevard County business environment. The council will identify policies most influential to a company’s decision to relocate. It will use the organization’s collective knowledge and influence to abolish any impediments to doing business in the county by helping to improve current policies. The long term goal of the committee is to make Brevard County one of the most business friendly locations in the World. Ridgley is also very active in the community, being named Volunteer of the Year by the EDC in 2007 (along with her husband, Bryan), and she was also listed in the 2008 “100 Most Influential Business Leaders” by Space Coast Business magazine. The strategic plan, when successful, will position Brevard County as a leader in job creation, business climate evolution and in marketing—both nationally and globally. With investors of the EDC and the community supporting this plan, the organization can achieve its goals and the vision all communities seek—a strong and vital economic environment resulting in a superb quality of life. Brandt Ronat and Company joins with the EDC of Florida’s Space Coast in support of economic strategies for a better Brevard County tag:www.brc60.com,2009:/Press//6.802 2009-06-11T17:28:45Z 2009-07-31T19:57:17Z Jay Decator http://www.brc60.com Brevard County, Florida – Brandt Ronat and Company has joined with the Economic Development Commission of Florida’s Space Coast in setting a 3-Year Strategic Plan focused on building a better Brevard County. Together with the other coalition partners, we have identified industry clusters, primary strategic priorities and goals by which we will measure our success. We do this to improve our businesses, our lives, our communities and our opportunities, and because we believe we are stronger together than we are apart.]]> five industry clusters: Aerospace/Aviation, Communications, Electronics, Advanced Security and Emerging Technologies. These are sectors where the community already has traction and expects to grow, succeed and lead. We have selected four areas of strategic priority: business development, a competitive business environment, marketing and communications, and resource development and allocation. Each one of these areas represents an opportunity to affect the future of our county in a positive manner. We have chosen three significant, ambitious goals. Reaching these goals can occur only by focusing on our selected industry clusters and strategic priorities. The three goals are: 2,250 new jobs, 12 changed business practices and becoming a Community of Distinction as identified by a national publication. Over the course of the three years we will track milestones, recalibrate when necessary, and provide feedback to coalition partners and the community. This plan, when successful, will position Brevard County as a leader in job creation, business climate evolution and marketing—locally, nationally and globally. This will ultimately result in a strong and vital economic environment and a superb quality of life. If you are not involved in this effort, please consider joining us. To learn more about this journey to build a better Brevard, visit the project website at www.spacecoastedc.org/journey. About Brandt Ronat and Company – Brandt Ronat + Company (br+c) is a mature consulting/design firm specializing in creating brand and business sector positioning strategies, along with high-quality communications solutions, advertising and collateral systems that sustain. The core strength of br+c can be described by three words: analytical, balanced, creative. Through ANALYTICAL CREATIVE™, a proprietary process, br+c senior strategists bring the big picture on client opportunities into focus. A/C™ works to achieve a strong, rational, evidence-based set of variables to inform planning and development. About the Economic Development Commission of Florida's Space Coast – The Economic Development Commission of Florida’s Space Coast is a private, not-for-profit coalition committed to the economic stability and growth of Brevard County, Florida. Our stakeholders are existing businesses, industries and organizations whose leaders are dedicated to maintaining a strong business environment while preserving our community's unparalleled quality of life. The core work of the EDC is to assist business in all relocation and/or expansion phases. This important work increases community wealth and builds stronger local economic potential for us all. We value the strategic energy and financial contributions made by our partners. This contribution allows us to work every day on a global scale to build a stronger economic future for Brevard. For more information, visit www.SpaceCoastEDC.org. For more information, contact: Melinda Ridgley at 321-453-3101 or melinda@brc60.com OR Kimberly Meehan Agee, Senior Director, Competitive Advancement Economic Development Commission of Florida’s Space Coast 321-638-2000 / kagee@SpaceCoastEDC.org / www.SpaceCoastEDC.org ]]> Navigating the Media Marketplace tag:www.brc60.com,2009:/Press//6.796 2009-05-20T20:35:44Z 2009-05-20T21:00:00Z Bill Ronat Brandt Ronat + Company is launching a special service line: Media Budget Consultation/Review and Recommendation. In the community, we have many conversations with business people. Some of them are already our clients, but more often than not, these people are business colleagues, acquaintances and friends. They are business people focused on the day-to-day operations of their business and marketplace. They are extremely interested in how they are spending their media marketing and advertising budget. But they don’t always have all the information they need to stay knowledgeable and current about the media options that are available. Or, they are extremely savvy marketers who have significant marketing budgets but don’t have enough time to stay on top of the rapidly changing current state of options that exist in the media world. They are wondering: “does that $200,000 annual contract still make sense? Can we save our company money and still get results? How do I recommend moving away from what has always worked?” ]]> Contact Ryan Brandt at ryan@brc60.com or call him at 321-259-0024 and he can get you started. ]]> The Space Report Is Featured in SatMagazine tag:www.brc60.com,2009:/Press//6.793 2009-05-15T16:49:25Z 2009-05-15T17:14:03Z Bill Ronat These are works of substantial impact in the space industry—an authoritative look at the global impact of space activities with a focus on the economic impacts. This year’s book, recently completed and released, is an academic achievement credited to the Space Foundation’s Washington, D.C., office led by Marty Hauser, Vice President, Research and Analysis, working with a team of contributors from across the country. brandt ronat + company has served as the design/development team for the three Space Reports that have been published (2006, 2008 and 2009), guiding the look of the book through image selection and layout, as well as writing captions and producing digital editions of the books. brandt ronat + company is proud to have contributed to the production of this book. The Space Report team consisted of Jay Decator, Project Manager; Julian Bennett, Lead Designer; Tina Shea, Designer; William Ronat, Support; Lisa Hansen, Support; and Linda Brandt, Account Supervisor. To learn more about this comprehensive look at the global space industry, you may want to follow the link below to a SatMagazine article, which provides excerpts from the latest edition. Or you can follow the other links to the websites for Space Foundation and The Space Report, where the books are available for purchase. SatMagazine Space Foundation The Space Report ]]> brandt ronat + co Wins Best of Campaign at ADDYs tag:www.brc60.com,2009:/Press//6.782 2009-03-24T16:19:09Z 2009-03-25T15:52:22Z Bill Ronat ADDY Awards, presented by The American Advertising Federation - Space Coast, brandt ronat + co and the FLORIDA TODAY Features Department were honored with the Best of Campaign award for the Fall for the Arts Campaign created for the Brevard Cultural Alliance. br+c was also recognized with fifteen other awards, honoring work for the Economic Development Commission of Florida's Space Coast, the Lawler Center, Health First, The Viera Company and Harris Corporation. 59B_FallForTheArts_Campaign.jpg Best of Campaign - Brevard Cultural Alliance Title: Fall for the Arts Campaign The Fall for the Arts Campaign was a special partnership which took many dedicated hands. While b r + c created the campaign strategies and the core elements as well as the advertising pieces, the crown jewel of this campaign was the special 8 full pages of editorial coverage, called Art matters, designed and produced by FLORIDA TODAY in support of arts and culture in Brevard. Additionally, a special insert on Fall for the Arts appeared in Space Coast Living. This kind of cooperation and community-building action by these media partners should be applauded. View PDF ]]> OTHER ADDY AWARD WINNERS: 9A_AnnualMtg_Posters.jpg Economic Development Commission of Florida's Space Coast Title: It's Time, Let's Begin: Annual Meeting Posters View PDF 10B_AnnualMtg_Invite.jpg Economic Development Commission of Florida's Space Coast Title: It's Time, Let's Begin: Annual Meeting Invite View PDF 11A_ProHealth_LenticularPostcard.jpg Health First, Inc. Title: Viera Pro-Health & Fitness Flex Energy: Lenticular Postcard View PDF 18_TVC_BillboardSeries.gif The Viera Company Title: This is Viera Billboard Series View PDF 23B_Harris_RF-Soldier.jpg Harris Corporation Title: Harris Trust Forbes RF - Soldier: Cover Wrap View PDF 23B_Harris_NFL-Referee.jpg Harris Corporation Title: Harris Trust Forbes NFL - Referee: Cover Wrap View PDF 24B_Harris_ForbesCoverWrapSeries.jpg Harris Corporation Title: Harris Trust Forbes Cover Wrap: Campaign View PDF 29A_ProHealth_Insert.jpg Health First, Inc. Title: Viera Pro-Health & Fitness Flex Energy: Insert View PDF 35_ProHealth_WebBanner.jpg Health First, Inc. Title: Viera Pro-Health & Fitness Flex Energy: Web Banner Series View PDF 35_CoryLawler_eNewsletterCampaign.gif The Lawler Centre Title: eNewsletter Campaign View PDF 49_AnnualMtg_MixedMedia.jpg Economic Development Commission of Florida's Space Coast Title: It's Time, Let's Begin: Campaign View PDF 50_NBAA_MixedMedia.jpg Economic Development Commission of Florida's Space Coast Title: Thrive Here: Campaign View PDF 51_ProHealth_MixedMedia.jpg Health First, Inc. Title: Viera Pro-Health & Fitness Flex Energy: Campaign View PDF 70_FallForTheArts_Logo.gif Brevard Cultural Alliance Title: Fall for the Arts: Logo View PDF Brandt Ronat + Company (br+c) is a mature consulting/design firm specializing in creating brand and business sector positioning strategies, along with high-quality communications solutions, advertising and collateral systems that sustain. The core strength of br+c can be described by three words: analytical, balanced, creative. Through ANALYTICAL CREATIVE™, a proprietary process, br+c senior strategists bring the big picture on client opportunities into focus. A/C™ works to achieve a strong, rational, evidence-based set of variables to inform planning and development.]]> brandt ronat + co Selects netDirective Technologies as its Information Technology Management Partner tag:www.brc60.com,2009:/Press//6.780 2009-03-18T21:45:45Z 2009-03-18T21:48:27Z Bill Ronat Rockledge, Fl. – March 16, 2009 – Frank Huston, Vice President of netDirective Technologies, Inc., announced last week that brandt ronat + co (br+c) has chosen netDirective as its Managed IT Services partner. netDirective’s Managed IT Services offering is a proactive, 24x7, preventative maintenance and support service that keeps computers and networks running optimally while helping to control IT costs. “There are three main IT objectives that are absolutely critical to our business,” said Ryan Brandt, br+c minority owner and VP of New Business Development, “Using netDirective’s Managed IT Services delivers in a push verses a pull manner on all these objectives: first—protect what we develop for our clients (protect our data), second—keep our business operational, productive and moving forward, and third—help us stay in front of strategic IT growth opportunities and maintenance/infrastructure decisions. A technology partner that delivers on these things allows us to focus on our core business. netDirective Technologies does this for us and at a fair value.” Mr. Huston commented, “netDirective assigns an Account Manager (AM) to every Managed IT Services customer. The AM works side-by-side with the client to develop a technology plan and budget that is driven by business needs, not ad hoc technology issues. This approach makes IT expenditures more predictable and better aligned with business goals.” “…we are pleased that Brandt Ronat has chosen netDirective as its partner and look forward to helping them grow their business while increasing productivity.“ About netDirective Technologies Based in Rockledge, Brevard County, netDirective Technologies, Inc. is a Managed IT Services and Data Center Services provider. Services include, network design and installation, technology outsourcing, email, website, and application hosting, spam and virus filtering, server co-location and leasing, and others. netDirective specializes in business technology solutions proven to increase productivity and reduce total cost of IT ownership. For more information, visit the company website at www.netDirective.com or call 321.205.1830. About br+c Brandt Ronat + Company (BR+C) is a mature design solutions firm known for creating brand strategies and high-value message development, sustainable communications and advertising systems for clients in financial, health and wellness, space and technology, community infrastructure, real estate development and retail. The Brandt Ronat + Company headquarters, at 60 McLeod, Merritt Island, Florida, has received several honors for responsible and inspired renovation of an older property. www.brc60.com Brandt Ronat + Company Now Equipped to Deliver High Quality Web Video from Start to Finish tag:www.brc60.com,2009:/Press//6.756 2009-02-04T23:40:42Z 2009-02-04T23:48:38Z Bill Ronat “This is an impressive video tool. If our clients need professional video for the web, then we have everything necessary to make an excellent product, right here,” Bill Ronat of Brandt Ronat + Company said. Ronat spent ten years as a professional producer/director in the Midwest and Florida before starting BR+C with Linda Brandt. He was also a contributing editor for Videomaker Magazine, and several of his articles were featured in Videomaker Guide to Digital Video and DVD Production. ]]> “The demand is clear,” said Ronat, citing a March 2008 survey by the media network Universal McCann, which found that 82.9 percent of 17,000 Internet users in 29 countries watch video clips online. In today’s world consumers are hungry for information across multiple channels. Up-to-date content is a must for generating and maintaining web traffic. “The beauty of video is that in one sitting a clip can be repurposed into still images, an audio podcast, or a transcription for use in or other written marketing materials. It is a great way to leverage the time of company leaders. Brilliant moments can now be translated into limitless communication vehicles. People are looking for efficiency and for meaningful yet economical ways to reach their audience; with the addition of this service we can better meet the needs of our clients,” said Ronat. BR+C has devoted part of its studio space to a permanent set complete with a green screen background for interviews or for clients who want to directly address the camera. Post production is also available at BR+C making this a turnkey product, with the ability to leverage already developed brand assets supported and created by the award-winning graphic artist staff and animation and editing also available in-house using the full suite of professional Adobe products (Premiere, After Effects, Flash, Photoshop, etc.) “Posting to the web is now easier than it has ever been before, with cost-effective (and often free) publishing tools available which allow for collaboration, comments, and blogging—creating an interactive environment for customers or potential customers,” said Ronat. BR+C video production capabilities are well-suited for periodic or special messaging from leadership to internal or external audiences via webcasts, teaching and training or periodic updating of key customer or employee groups, messages to sales and marketing workforces or franchisee groups, interviews and profiles destined for the web, and especially welcome where a leaders valuable time needs to be leveraged and key messages repurposed for multiple audiences. “Mostly, we will accomplish this type of work as part of our strategic package for existing clients,” Ronat said. “We are not looking to compete with video professionals—that’s not our goal. We simply want to offer value, ease and convenience to our clients who know that our staff is the best at what they do. Video is just another arrow in our quiver.” The quality of BR+C’s end product far surpasses what can be generated from webcams or common home equipment. The camera is capable of capturing true 1080 x 1920 resolution on large ½ inch sensors and uses solid state recording with memory cards, basically recording directly to hard drives which are immediately available for editing (without the need to convert the footage from videotape). The EX1 camcorder is a true professional system, with all the features and connectors found on high end equipment (three independent adjustment rings for focus, zoom and iris; xlr connectors to record uncompressed audio; slo-mo and time lapse settings). The camcorder was chosen by Greenwich University to train television professionals in Great Britain. Greenwich University has a partnership agreement with BBC Training & Development as part of the Film and Television Production degree. The system is also the choice of Columbia University, where forty of the camcorders serve as the primary tool for graduate students studying cinematography. “Because technology has improved so much,” Ronat said, “The EX1 is actually capable of a much better video product than the professional gear I used when freelancing with NBC. It’s better than the camera I took out on an aircraft carrier to capture F-18s being catapulted from the deck. Of course, there are cameras costing much more today that create an excellent picture, but for the money the EX1 is a great choice for interviews and support video. And since our plan is to use the video primarily on the web, using anything except the EX1 would be overkill.” Professional support gear at BR+C, such as Lowel lighting on the set and a tripod with a Bogen fluid head, and professional microphones (Sony lavaliers, Sennheiser shotgun mic) will ensure an excellent product, from gear that is available without extra logistical effort. Brandt Ronat + Company (BR+C) is a mature design solutions firm known for creating brand strategies and high-value message development, sustainable communications and advertising systems for clients in financial, health and wellness, space and technology, community infrastructure, real estate development and retail. Recent work with Health First, Hospital de la Concepción (Puerto Rico), The Viera Company, BankFIRST, the Economic Development Commission of Florida’s Space Coast, Community Credit Union, Gatto’s Tires & Auto Service and Space Foundation (Colorado/Washington, D.C.) often involves reaching customers in hard-to-capture categories or circumstances and in complex environments where messaging is a challenge. The Brandt Ronat + Company headquarters, at 60 McLeod, Merritt Island, Florida, has received several honors for responsible and inspired renovation of an older property. Brandt Ronat + Company announces the addition of Neyssa García Toucet, consultant for Hispanic markets. tag:www.brc60.com,2009:/Press//6.758 2008-11-20T21:22:50Z 2009-02-09T21:28:23Z Bill Ronat http://www.brc60.com/Press/2008/11/Neyssa Garcia Toucet featured in San Jaun Star]]> “It’s really a great challenge,” García Toucet said, “Our clients and vendors should feel confident that Brandt Ronat + Company is ready to work in Puerto Rico and the Caribbean. I’m a native of this area and I want our clients to know they have the full support of the agency through my presence here.” García Toucet’s experience includes work in the advertising industry, as an Account Executive for the agency of Artega & Artega, where she was in charge of the public relations for the Bristol Meyers Squibb account, and as the Public Relations Director for Damas Hospital in Ponce, Puerto Rico. She has additionally provided public relations professional services for the Health Department of Puerto Rico. García Toucet currently serves as a public relations consultant for Walter Torres Maldonado, the mayor of Peñuelas, a town in the south of Puerto Rico, and the President of the Mayor's Association for the entire island. Brandt Ronat + Company is committed to providing market and brand consulting and strategic creative services to healthcare clients, services professionals and for medical tourism, particularly in the U.S. and the Caribbean. Opportunities afforded by bi-lingual marketing benefit from today’s business technologies such as real-time conversations via webcam and other instant messaging opportunities. Brandt Ronat + Company (BR+C) is a mature design solutions firm known for creating brand strategies and high-value message development, sustainable communications and advertising systems for clients in financial, health and wellness, space and technology, community infrastructure, real estate development and retail. Recent work with Health First, Hospital de la Concepción (Puerto Rico), The Viera Company, BankFIRST, the Economic Development Commission of Florida’s Space Coast, Community Educators Credit Union, Gatto’s Tires & Auto Service and Space Foundation (Colorado/Washington, D.C.) often involves reaching customers in hard-to-capture categories or circumstances and in complex environments where messaging is a challenge. Neyssa Garcia Toucet featured in San Juan Star tag:www.brc60.com,2008:/Press//6.737 2008-11-19T22:06:36Z 2009-02-09T21:30:37Z Bill Ronat Women on the Rise, Peñuelas Style There are some things that go unnoticed in life, but Public Relations extraordinaire Neyssa Garcia Toucet will not be one of them. The great woman behind the great Mayor of Peñuelas, Walter Torres, is an exceptional example of excellence and a great reason to celebrate the modern woman of today. http://www.brc60.com/Press/2008/11/BRC Announces the addition of Neyssa Garcia Toucet]]> This young, articulate and enchanting lady has been associated with politics for years. At her young age of 28, she has worked as a public relations agent and communications specialist with several political figures. Some of these include collaborating in the area of communications with the very Sila Mari Calderón, and Department of Health Johnny Rullán. Today, she happens to work under one of the most influential political characters of the island, the very head of the Mayor’s Association of Puerto Rico. Her uncle Alberto Feliciano was Mayor of Peñuelas himself, which associated her with politics from a very young age. Neyssa was born in and studied diligently at the University of Sagrado Corazón and obtained her Bachelor’s in Communications, as well as a minor degree in Public Relations and Journalism. She is currently working on her Master’s degree in Public Relations. She has worked with the Communication Office of the San Juan City Hall, the Central Communications Office of the Government of Puerto Rico, the Secretary of Health of Puerto Rico, Arteaga & Arteaga, and the Damas Hospital in Ponce. Currently, she is Public Relations Consultant for the City of Peñuelas/Mayor Walter Torres Maldonado and Public Relations Account Executive for the Hispanic Market for Brandt Ronat + Co., an advertising Company in Merritt Island, Florida. This article was meant to highlight Neyssa’s accomplishments in honor of the Puerto Rican women who work hard day in and day out to not only make a living, but make a career out of the work they do to make a living. Part of her job is to help Mayor Walter Torres as he engages in the progress of the different projects that are taking place in the city of Peñuelas. Neyssa is also a single mother. Proud parent of a 3-year-old Natalia Isabel, Neyssa prides herself in trying to balance being the best professional as well as the best mother. She brings that warmth and simplicity to her work as she relates to the people of her town everyday. “It’s all about hugging everyone, greeting them with a kiss, they are the people that are there for you when you need to resolve. They are the ones that make it possible for me to do my job.” One of the key projects at this time is Mega Puerto. Neyssa feels that “This is one of the most impacting projects that we will have in the upcoming months. It will directly affect the cities that I work with, Peñuelas, Guayanilla, Ponce… This project will bring greater enterprises and manufacturers, as well as create jobs directly and indirectly.” Neyssa’s specialty in public relations creates endless opportunities for her with this project. She says she wants the community to know her services are at their disposal. The community in Peñuelas knows Neyssa. A woman who does not hide her love for the people which she serves. Working for Mayor Torres makes her a strategic part of the every day events that make up the town itself. Neyssa is aware that she is one of the top Public Relations Agents in the country, in response to this she says, “I love what I do. I love being behind the scenes and making things happen and counseling and giving advice to my clients.” When we asked if she would consider running for office some day she says, “It has not really crossed my mind. Sometimes I picture my Mayor being in office forever, and I like my field so much, that I do not see myself directly in a political position.” Finally, we asked Neyssa about what it means to be a woman. She does not hesitate as she responds and says; “First of all, it’s a blessing from God, just being a woman, because it means many things. We have to be the strong and the weak one at the same time. We have to be submissive but also know how to defend ourselves. I’m a single mother so I have to be both mom and dad. Truly, we women have a great challenge before us. I do not see it any longer as having to be better than men. I do not see us as a minority anymore. I see that we are setting the pace for even men at times. I want equality, that is what I desire. We had Sila Marie as our first woman governor which was a challenge we endured, and we were close to having the first woman candidate for President in Hillary Clinton. Women face many challenges today, and they work hard to prepare themselves. That is what I believe truly matters.”