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George
Balanchine, while principal choreographer for the
New York City ballet once said, “I don't want people
who want to dance, I want people who have to dance". As a creative director Linda Brandt has brought this
same kind of drive for excellence to her firm. By
putting together a team of people who “have
to do great work”, Brandt has shaped a workplace
where only the best is good enough. As I’m
fond of saying (even though Linda gives me a dirty
look when I do), “It’s easy to keep LB
happy. Just be perfect—all the time.”
Of course, perfection is more than
just beautiful work. It’s also work that sells, that tells a story and
that meets the expectations and goals of the client. It’s
an amazing juggling act, one that Linda has been performing
with skill since opening her own shop back in 1989. One
of our favorite clients, Gatto’s Tires and Auto Service,
has been with us since then. That’s quite a testament
right there.
“Vision is the art of seeing things invisible.” Jonathan
Swift said that first, back in the 1700s. He understood
the moment when you look at the blank page and have the
courage to fill it. We use his quote as our motto and there
are few people who see more things invisible than Linda.
Believe me, this is a good thing. Linda has to dance.
Bill Ronat |
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The following is from
the Space Coast Advertising Federation press release:
Cocoa
Beach, Fla. During the Space
Coast Advertising Federation’s (SCAF) Annual ADDY
Awards Banquet, held Sat. March 1 at the Cocoa Beach Hilton,
a Silver Medal was awarded
to long-time AdFed member
Linda S. Brandt.
The AAF’s prestigious Silver Medal Award
program was established in 1959 to recognize advertising professionals
who have made outstanding contributions to the industry standards
and creative excellence and who have exhibited responsibilities
in areas of social concerns. The selection criteria are: contributions
to the individual’s company, a high degree of original
creative ability, contributions to the advancement of advertising
and contributions to their community.
A Silver Medal has been awarded only
six times to SCAF members since the chapter was chartered by
the American
Advertising Federation (AAF) in 1984. The first Silver
Medal was awarded in 1988. Previous Silver Medal winners are
Denise
Beasley, Cathy Bell, Denise Bozeman, the late Bill Hill, Tim
Iliff and Susan (Stowe) Sanders.
Brandt has a background in Fine Arts with extensive training
in the fields of art direction, creative writing and account
management, from graphic design boutique work to advertising
agency to design studio, in the Midwest and in Florida. She serves
as chief strategist and consultant. She is recognized for building
communications tools on solid business strategies and for exemplary
creative execution of those concepts.
Brandt is an active supporter of the American Institute of Graphic
Arts and the Space Coast Advertising Federation, as well as supporting
many local organizations in which she serves in the form of guidance,
pro bono work, education and on-going consultation. She has lectured
at various conferences and schools on the subject of advertising,
along with opening the doors of her company to young students
considering a career in the advertising industry.
Her community involvement includes: Brevard
Cultural Alliance Marketing Committee, Steering Committee for
Very Special Arts/Brevard,
Space Defense Alliance Committee, Melbourne-Palm Bay Area Chamber
of Commerce Board of Directors, Museum of Art & Science/Brevard
Council of 100, Economic Development Commission of Florida’s
Space Coast, and numerous other organizations.
She has been a consistent winner of awards for 20 consecutive
years. Her team has won numerous local, district and national
design, identity and advertising awards, including ten regional
ADDY Best of Show Awards in broadcast, web site design, collateral
development and overall campaign execution categories.
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