A good friend of mine recently had a lightbulb moment, where she proclaimed, “I realized social media marketing isn’t any different than traditional marketing. You still need a plan, it’s just a different method of delivery.” I could have hugged her! That’s a key point that many people miss—and who can blame them? With all… Continue reading…
Starbucks recently revealed that they’re retooling several stores in the style of an independent coffeehouse. Little changes like serving alcohol, hosting live performances…and removal of all connections with Starbucks. That’s right, the most successful coffee chain in history is voluntarily unbranding three locations, with more to come if this limited test works. It’s not as… Continue reading…
“I know Brandt Ronat to bring value, in communications strategies, advertising and—significantly—as a program development partner. In particular a want to point out the Cultural Marketing Initiative, a joint program of the Space Coast Office of Tourism and the Brevard Cultural Alliance. This cooperative marketing program is home grown in Brevard, a program that is innovative… Continue reading…